From pig's ear to perfection: it is all very well accentuating the positive, but for marketers there are valuable lessons to be learned from past mistakes. The following top marketers recount their worst marketing blunders and tell how recognising them helped pave the way to future successes

MLA

Johnson, Branwell, et al. “From Pig’s Ear to Perfection: It Is All Very Well Accentuating the Positive, but for Marketers There Are Valuable Lessons to Be Learned from Past Mistakes. The Following Top Marketers Recount Their Worst Marketing Blunders and Tell How Recognising Them Helped Pave the Way to Future Successes.” Marketing Week, vol. 27, no. 2, Jan. 2004, p. 20. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.112480997&authtype=sso&custid=ns315887.

APA

Johnson, B., Parry, C., Singh, S., Thomas, D., & Wilkinson, A. (2004, January 8). From pig’s ear to perfection: it is all very well accentuating the positive, but for marketers there are valuable lessons to be learned from past mistakes. The following top marketers recount their worst marketing blunders and tell how recognising them helped pave the way to future successes. Marketing Week, 27(2), 20.

Chicago

Johnson, Branwell, Caroline Parry, Sonoo Singh, Daniel Thomas, and Amanda Wilkinson. 2004. “From Pig’s Ear to Perfection: It Is All Very Well Accentuating the Positive, but for Marketers There Are Valuable Lessons to Be Learned from Past Mistakes. The Following Top Marketers Recount Their Worst Marketing Blunders and Tell How Recognising Them Helped Pave the Way to Future Successes.” Marketing Week, January 8. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.112480997&authtype=sso&custid=ns315887.