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Miller Brewing, the No. 2 U.S. brewer behind Anheuser-Busch (A-B), is currently test marketing 11.5oz shaped cans for its Genuine Draft brand in southwestern cities including Phoenix, AZ and San [...]

PET market beginning to brew ACNielsen data show beer in plastic holds a 0.1-share in supermarkets, drug and mass (52 weeks through mid-April). These figures don't reflect sales in arenas [...]

Miller Brewing Co., Milwaukee, has begun using clear pressure-sensitive film labeling for Miller Genuine Draft and Genuine Draft Light. The brands will use the clear labels from April through September [...]

Through the heady days of summer, Milwaukee-based Miller Brewing is marketing its MGD (Miller Genuine Draft) and MGD Light beers in 'special edition' 12-oz long-neck bottles following successful test marketing [...]

NEW YORK -- New packaging is changing the face of the beer market. Anheuser-Busch Inc. is distributing Michelob and Michelob Light in 16-ounce contoured cans nationwide, while Miller Brewing Co. [...]

Miller Brewing Design: Rocket Science (Chicago, IL) Silver Medal--Displays, Promotion & Collateral Materials Paris Casino in Las Vegas asked Miller Brewing Company's Cells Brewery to create this French-style beer for [...]

Creative designs and value-added services keep beverage makers coming back to glass. Class is chugging along quite nicely, thank you very much--thanks in part to all those chuggable, single-serve New [...]

Eastman Chemical Co. of Tennessee is playing a part in the marketing experiment of putting beer into plastic containers. The lightweight, recyclable plastic bottles that the Miller Brewing Co. is [...]

Miller Brewing Co., Milwaukee, is launching three of its beers -- Miller Lite, Miller Genuine Draft and Icehouse -- in 16-ounce and 20-ounce plastic bottles, in addition to traditional glass [...]

'We don't intend to test forever...' It was anticipated that Miller Brewing would make a new, strategic announcement in February regarding its 15-month testing of beer in PET containers at [...]

Miller's amber beer bottles cause headaches for recyclers Miller Brewing Co.'s decision to test market a plastic amber-colored beer bottle last year had environmentalists and recyclers up in arms because [...]

Passing up corrugated cases for either supplies or product can confer savings in materials and time. with corrugated increasing in both financial and environmental costs, many food processors and their [...]

ST LOUIS -- Anheuser-Busch and Miller Brewing Co. both have created limited-edition millennium packaging for their popular brands. Budweiser's features a turn-of-the-century look with script type and gold highlights, along [...]

The Miller Brewing Company is continuing to test plastic beer bottles in 16 markets around the country, including Los Angeles, Phoenix, Miami, Dallas, Cleveland, Raleigh, NC and San Antonio. The [...]

Brewers big, small and foreign like to change their beers' looks from time to time. SMALL: Harpoon Ale of Boston has gotten a redesign in honor of Harpoon Brewerys 25th [...]

When Miller Brewing Co. launched Miller Chill in aluminum bottles it was more than a new brew. It was another example of satisfying the growing enthusiasm for aluminum packaging for [...]

Catering to swaggering male 21-27 year old demographic group, SABMiller PLC--new owner of Miller Brewing Co.--is shaking up a new attitude for Miller Lite with a bold, contemporary redesign for [...]

Recent advances have been made in the process manufacturing of barrier bottles; and, within five years, it is expected that 3% to 5% of all beer bottles will be plastic.

Plastic beer bottles may increase the growth of the polyethylene terephthalate market. Miller Brewing Co began experimenting with plastic beer bottles in Oct 1998 and introduced these bottles throughout the US in Mar 2000.

Special to the Mississippi Business Journal There are countless ways to live the 'High Life,' but one of the most popular options among fans of 'The Champagne of Beers' is [...]

Miller's caffeinated alcohol beverage, Sparks, released a new wrapped four-pack. The multipack features a brand wrap and handle on Sparks, Sparks Plus and Sparks Light. In addition, the package features [...]

Miller Brewing Co. has revealed new packaging designs for its Miller Lite, Miller Genuine Draft and Miller Genuine Draft Light brands. The enhanced look aligns the brands under the Miller [...]

The drink-at-home beer connoisseur's dream has come true with new 'Fridge Packs' of Miller Lite and Miller Genuine Draft. The packs, which are similar to packaging launched last year by [...]

Miller Brewing Co. is the first beer company to bring the 'Fridge Pack,' a popular package in other beverage categories, to the brewing industry. With a smaller size and less [...]

Miller Brewing Company has announced new packaging designs for its Miller Life, Miller Genuine Draft and Miller Genuine Draft Light brands. According to a press release from the company, 'The [...]

THOUGH SUBTLE, the packaging redo slated for Miller Genuine Draft in April is another tweak in a heap of changes that have distributors feeling good about Miller Brewing's fortunes as [...]

Miller Brewing Co. this month will introduce new 24-ounce bottles for several of its brands. The launch of the bottle is being supported by a racing-themed 'peel-to-reveal' neck-label promotion. POP [...]

Miller Brewing Company Design: Design Partners, Inc. (Racine, WI) Category: Beer The objective was to develop a light beer that was light in calories, but not in color or flavor. [...]

'The Fridge Pack is clearly the most significant packaging innovation in the Coke system since the contour bottle,' describes Lauren Steele of Coke Consolidated, the bottler that has spearheaded US [...]

Miller Brewing Co is implementing several changes in reaction to test results involving its 5-layer plastic bottles for the Lite, Miller Genuine Draft and Icehouse brands. The bottles consist of polyethylene terephthalate with two oxygen scavenging layers coinjection stretch. The changes include the use of post-consumer recycling content for the middle bottle layer, a change in the aluminum closure's breakaway ring, the use of floatable labels and the discontinuation of the Miller Lite 1-L size., Miller Brewing Company keeps a pulse on its plastic beer bottles in test, and responds with a new label, new closure and post-consumer recycled content... reports Rick Lingle, Senior Editor. [...]

Miller Brewing Company has high hopes that its new packaging design will create an upsurge in the popularity of plastic bottles. This winter, Miller introduced specially developed, recyclable plastic bottles [...]

Miller Brewing (Milwaukee) has introduced the first plastic beer bottle in the U.S. market. Miller planned to introduce the bottle, made from a polyethylene terephthalate (PET)-polyethylene naphthalate blend, in six [...]

Miller Brewing Co. has introduced Miller Lite, Miller Genuine Draft and Ice House in plastic bottles in selected markets. The package is five-layer PET with oxygen scavenger layers in the [...]

MILWAUKEE--Miller Brewing, as anticipated (Brandweek, Oct. 12), this week becomes the first major U.S. brewer to make a significant commitment to plastic bottles with the launch of widemouth 20-oz. and [...]

Clear glass bottles and aluminum cans with unusual, vertically faceted bodies are helping to spark sales for Michelob Golden Draft and Golden Draft Light beers. The bottles have a more [...]

Forma-Pack's Clean-Top plastic beverage can carrier is used by Miller Brewing Co to package beer. Miller's Dave Fogelson notes that Clean-Top carriers, which completely cover can tops, have both environmental and consumer benefits. They are made from PET and are 100% recyclable through in-place programs. They also keep can tops clean. Beer packaged with Clean-Top carriers can be stacked easily.

In Florida, Miller has introduced the Ice Breaker, an 8-ounce longneck for both Genuine Draft and Genuine Draft Light. Noters brand manager Tony Sciolla, 'With the 12-ounce longneck continuing to [...]

Genuine Draft bottles embossed with seal Miller Genuine Draft and Genuine Draft Light recently introduced their newest packaging tack: 12-oz. bottles embossed with the cold-filtered seal. Both the regular and [...]

More 7-oz. bottles coming from Miller Miller Lite, High Life and Lowenbrau Special are now available in new, 7-oz. longneck nonreturnable bottles. In addition, the Miller Genuine Draft 7-oz. bottle, [...]

Ghosts, goblins and witches looking for a brew this Halloween will find an orange and black color scheme on Miller Lite packaging and a chance to win a trip to [...]

Miller Genuine Draft sports a new look Miller Genuine Draft's secondary packaging will sport a new look in the coming months as designs for the brand's exterior packaging were unveiled [...]