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Revealing POP. (News Briefs)

Source :
Point of Purchase. Feb, 2003, Vol. 9 Issue 2, p6, 1 p.
Publication Year :
2003

Abstract

Miller Brewing Co. this month will introduce new 24-ounce bottles for several of its brands. The launch of the bottle is being supported by a racing-themed 'peel-to-reveal' neck-label promotion. POP [...]

Details

ISSN :
10855009
Volume :
9
Issue :
2
Database :
Gale General OneFile
Journal :
Point of Purchase
Publication Type :
Periodical
Accession number :
edsgcl.97754652