Miller Lite logo struts attitude. (New packages: food beverages pharmaceutical medical HBA)

Source :: Food & Drug Packaging. Feb, 2003, Vol. 67 Issue 2, p38, 2 p.
Publication Year :: 2003
Abstract: Catering to swaggering male 21-27 year old demographic group, SABMiller PLC--new owner of Miller Brewing Co.--is shaking up a new attitude for Miller Lite with a bold, contemporary redesign for [...]

Subjects :: Miller Brewing Co. -- Marketing
Miller Brewing Co. -- Packaging
Optima Group Inc. -- Contracts
Beer -- Marketing
Beer -- Packaging
Breweries -- Marketing
Breweries -- Packaging
Brewing industry
Company marketing practices
Contract agreement
Business
Food and beverage industries
Pharmaceuticals and cosmetics industries

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