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In this article, the authors set out to study the behaviour of book consumers in Bucharest. The decision problem is represented by the major changes in the book market, which have led to a decrease in demand for books in physical format, largely influenced by digitalization and the economic crisis. The quantitative-descriptive research was conducted online, on a sample of 224 respondents. The instrument used was a questionnaire consisting of closed, open, dichotomous and multichotomous questions. The results of the study show that although Romanians are book lovers, book purchase is ranked last on the list of consumer priorities. [ABSTRACT FROM AUTHOR]

The implementation of the inspections program by POBs represents the key reform that has improved the relationship between financial audits under ISA and financial reporting under IFRS. Psychologically, human beings pay more attention in case of supervision. Concerning the European POBs, there is very little written about the effect of POBs on audit quality. In this study we emphasize the benefits brought by POB inspections, highlighting the activity of ASPAAS at the level of Romania. In the end, we draw future research ideas based on POB annual reports and ASPAAS activity. [ABSTRACT FROM AUTHOR]

In this article, the authors set out to analyse the influence of promotion policy on sales in eMag, a major Romanian online sales platform. The research is quantitative and the instrument used was the questionnaire. It was applied to a sample of 119 respondents. The results of the research showed that the main promotion techniques used by eMAG are social media promotion and sales promotion. The research showed that both online and traditional promotion techniques pay off, but social media promotion at eMAG weighed more heavily on the choices of the customers surveyed. The benefit that eMAG has from using these tools is the development of a direct, real-time relationship with its customers. [ABSTRACT FROM AUTHOR]

Digital marketing is on the rise Technologies are constantly evolving and the way people use them is changing not only the way personal information is accessed but also the way they interact on a global scale. The evolution of technology has also changed the way products and services are chosen and purchased. This article examines the promotion techniques used by eMAG (the largest e-commerce platform in Romania). Following the analysis, the authors found that although it is an online platform, eMAG successfully uses, in addition to online marketing techniques, traditional marketing techniques that have the role of attracting more conservative customers. From the very beginning, the eMAG company understood these defining aspects for a good promotion policy, which is also because the ones from eMAG started the business in the online environment, and later they went to open physical points, respectively. showrooms. The digital marketing techniques are SEO, Social Media, and Affiliate Marketing, and the traditional promotion techniques are: price reductions; promotional packages; organizing competitions and street signs. [ABSTRACT FROM AUTHOR]

The digital transformation in the context of the Green Pact of the European Union is a challenge for Romania, even more so for the rural environment. To study the impact of digitalization in rural areas, we conducted quantitative research among the inhabitants of Bragadiru Commune in Teleorman County. At the same time, we conducted qualitative research to see what is the state of the City Hall in terms of digital development and following these two types of research we presented the risks and benefits of digitalization. Finally, we came up with some solutions for the digitization of Bragadiru City Hall. [ABSTRACT FROM AUTHOR]

Wine is a polydisperse hydroalcoholic solution with a physical-chemical composition depending on the variety, ecological factors, the degree of maturation and the health status of the grapes, the conditions of production, storage and age. As the purpose of this paper is to provide the physical and chemical characterization of different types of wines and, as such, the alcohol concentration, the total and volatile acidity, the total content of phenolic compounds and the Fe (II) concentrations have been determined. The iron content of wines was obtained using molecular absorption spectrometry in UV-VIS applying the standard addition method. The results of iron content range from 1.66 mg/L to 2.36 mg/L. To verify the veracity of the results, control charts were applied: diagram X and R. The analysis of the control diagrams shows that the quality control conditions of the method to determine iron in wine, reagents, reference materials and results are reliable. [ABSTRACT FROM AUTHOR]

The aim of the paper is to present a comparative analysis between the Udemy platform and the most important online learning platforms in the World. The Internet and technology have made important changes in traditional education, by creating digital libraries, multifunctional desktops, distributing information through the electronic post, and also introducing a new type of education, called e-learning or online learning. The main advantages of this new paradigm of education are: easy access to information, flexibility, convenience, time saving, multitasking, connectivity, different approaches, etc. Udemy, the online education and training platform, is one of the largest platforms in the World. [ABSTRACT FROM AUTHOR]

The article presents the main agro-food marketing strategies (product, price, placement, promotion) based on two researches (qualitative among producers and key decision makers, and quantitative among urban consumers) in South Muntenia Region. The main objective of the research was to determine the extent to which the small traditional producers have the willingness to group together in an associative form. The research shows that traditional manufacturers encounter barriers to the valorisation-marketing of products to end-users. At the same time, urban propensity to traditional products has been reported. Based on the conclusions drawn from the qualitative research, a model has been developed that includes the main dimensions of sustainable development (economic, ecological, social and cultural dimension). Qualitative research has led to the hypotheses for quantitative research, which was based on a questionnaire consisting of dichotomic and multichatal questions. Following the research, a set of strategies were proposed to support traditional producers. Research has been limited to the South-Muntenia area, with research being extended at national level in the future. [ABSTRACT FROM AUTHOR]

This article presents a comparative overview regarding pupil's perceptions about quality of the educational act. Some of the key topics that are taken into consideration are the culture of learning environment, the expectations, the confidence and the feelings about the school's climate. The research is a specific practice within Teach for Romania organization that comes as an innovation method in the Romanian educational system and only applies to teachers of TFR. [ABSTRACT FROM AUTHOR]

Changes taking place in society in general and in the economy in particular, are intense and involve the whole system by changing not only the form but also the content. In such a context, in which the knowledge is the most valuable resource, it is normal to give increasing importance to the higher education institutions as sources of production of knowledge. From a marketing point of view, the organizational objectives cannot be achieved without a deep understanding of the business environment. The purpose of this paper is to analyze the influence of the marketing environment, on the activity of higher education institutions in Romania. Marketing environment analysis involves the analysis of the internal environment so that the strengths and weaknesses of institutions are highlighted and the external environment analysis, on micro-and macro scale, as to identify opportunities that can benefit and to see the threats from external environment that should be taken into account. [ABSTRACT FROM AUTHOR]

This paper aims to analyze consumer behavior Romanian certified organic products. The importance of this study is because in Romania, consumption of certified organic food is only 2% of total volume of the foods eaten. For it was used primary information through direct research, performed on a number of 130 respondents from Bucharest. The instrument used was a questionnaire which contained a number of 21 questions, opened, closed, dichotomous and multihotomice. Were considered the following variables: the category of persons who purchase organic products, products price, purchase frequency, respondents' preferences on the place of purchase, perception on the quality of these products. It was found that price is one of the reasons why Romanians do not buy certified organic food. [ABSTRACT FROM AUTHOR]