The Influence of Promotion Policy on Sales.

In this article, the authors set out to analyse the influence of promotion policy on sales in eMag, a major Romanian online sales platform. The research is quantitative and the instrument used was the questionnaire. It was applied to a sample of 119 respondents. The results of the research showed that the main promotion techniques used by eMAG are social media promotion and sales promotion. The research showed that both online and traditional promotion techniques pay off, but social media promotion at eMAG weighed more heavily on the choices of the customers surveyed. The benefit that eMAG has from using these tools is the development of a direct, real-time relationship with its customers. [ABSTRACT FROM AUTHOR]