Education and Bookselling.

In this article, the authors set out to study the behaviour of book consumers in Bucharest. The decision problem is represented by the major changes in the book market, which have led to a decrease in demand for books in physical format, largely influenced by digitalization and the economic crisis. The quantitative-descriptive research was conducted online, on a sample of 224 respondents. The instrument used was a questionnaire consisting of closed, open, dichotomous and multichotomous questions. The results of the study show that although Romanians are book lovers, book purchase is ranked last on the list of consumer priorities. [ABSTRACT FROM AUTHOR]