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A guerilla marketing plan will serve as a guidebook that is especially useful for startups. Several marketing tools are presented, as well as the '7-sentence marketing plan'.

Have you ever wondered why you don't have all the clients or customers you need? Many times it's because you can't decide where to begin marketing, you aren't sure how [...]

You may think you know why your gourmet customers buy from you, but there's a good chance they buy for reasons other than for the ones you think. Or they [...]

I won't wait. I'll tell you right off that marketing's greatest ally is your patience. Quite a bit of extraordinary marketing has bit the dust because of impatience on the [...]

When gourmet retailers who are guerrilla marketers think of economizing, they don't necessarily think of trying to save money. What they do think of is getting the absolute most from [...]

You know exactly what your telecom company is, what it stands for, what it offers to its target audience and what it hopes to accomplish. But is that really your [...]

Here's the problem: Your telecom prospects and customers have short attention spans and hundreds of businesses attempting to attract their attention. Here's the solution: 360[degrees] guerrilla marketing. It communicates with [...]

Guerrilla gourmet retailers don't grow in linear fashion only by adding new customers. Ideally, they also grow geometrically by mining current customers. The Right Road There are three ways to [...]

The psychology of marketing requires basic knowledge of human behavior. Human beings do not like making decisions in a hurry, and are not quick to develop relationships. They certainly want [...]

You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the ones you think. Telecom prospects seek a [...]

Once you've launched your own guerrilla marketing attack, everything well into place and proceeding according to your plan, you've got to be armed with realistic expectations. Hoping for the impossible [...]

You certainly don't need me to remind you that all marketing is far more about people than it is about things. So the more you understand and truly love people [...]

When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing. Gourmet retailers can learn and profit when [...]

The first thing to know is that guerrilla telecom companies plan backward, beginning with the attainment of their loftiest goals in the future, then working back to the present. If [...]

One of the key marketing factors marketing for a telecom company is integration. Integrated guerrilla marketing gives your campaign a life of its own. For example, a direct mail campaign [...]

It floors me that these secrets are secrets at all. Instead, they ought to be truisms, engraved on brass plaques in the offices of all who market or plan marketing. [...]

Marketing is every bit of contact any part of your telecom operation has with any segment of the public. It is not necessarily a formalized program. Marketing is a continuing [...]

I remember vividly my first experience scuba diving. As soon as I went beneath the surface of the ocean, I realized an entire world existed that I wasn't aware of. [...]

There's never been a better time to be a guerrilla marketer. It's been 26 years since I began advising entrepreneurs that they should approach marketing like guerrilla warriors, using nimble [...]

Guerrillas know that marketing on the Internet means a lot more than having a first-class Web site. It also entails participating actively in forums centered around your business's area of [...]

Getting permission to market to new prospects could snag you more customers. One of the biggest problems with mass-market advertising is that it vies for the attention of prospects by [...]

Sometimes a company actively markets the right product or service to the right people in the right media. But the marketing effort flops - all because of poor timing. To [...]

Have you heard the news? It's time for your business to get real. Marketing is a waste of time and money - if you're not tuned in to reality. That's [...]

Think about it: Much of what you've learned in the past, while it may have been accurate at the time, has since changed, leaving you misinformed or uninformed - so [...]

Once upon a time, customers were just plain customers. But these days, there's a different breed. Today's customers are wiser, expect superb service, are more sophisticated about making purchases, demand [...]

Guerrillas know the enormous difference between their prospects and their prime prospects. They are aware of the gigantic chasm separating their customers from their best customers. This perspective enables them [...]

What makes a guerrilla entrepreneur? One part grit and two parts gumption. What is a guerrilla entrepreneur? Guerrilla entrepreneurs know the journey is the goal. They also realize they are [...]

Toss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther. Offering the lowest price for your product or service won't help you [...]

Don't know your modem from your monitor? Get tech-savvy - or watch your marketing efforts suffer. As a rule, guerrillas are not slaves to technology but masters of it. They [...]

Out of ideas? Looking for some inspiration? This month, we look at some tactics guerrilla marketers have used to rejuvenate their marketing. * A bakery prints a newsletter on the [...]

Sigmund Freud and B.F. Skinner may be dead. but they can still help your business. Guerrilla marketers don't rely on guesswork. Why? Because wrong guesses are expensive. Instead, they rely [...]

What are your competitors up to? Here are five ways to find out. A mandatory weapon in a guerrilla's arsenal is a clear picture of reality. What's reality? It's the [...]

Learning to distinguish facts from fables for your marketing campaign There are many marketing myths that ought to be tucked away where you keep the collected works of the Brothers [...]

Ten years ago, I would not have counseled any small business to create and produce its own marketing materials. That would have been like counseling a patient to perform his [...]

It's very easy to care about your customers, but unless you take steps to show them your concern, they might be wooed away by a competitor. Your marketing efforts can [...]

Woo new customers with a pilot project. One of the least understood secrets of successful marketing is the ease with which new business may be won. As powerful as that [...]

Sometimes a company markets the right product or service to the right people using the right media, but the marketing effort turns out to be a flop. Why? Poor timing. [...]

Think time is money? Don't kid yourself - it's far more valuable than dollars and cents. The big lie has been circulating through America for well over a century. You've [...]

Focus on your company's competitive edge Many of today's products and services are so similar to each other that the only difference is in their marketing. Companies try to woo [...]