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In early January 1914, the world turned upside down, at least to read the U.S. business press. Henry Ford, the man who changed how things were made in America, now [...]

EXTRA POUNDS are weighing down American kids in more than just dodgeball. Ever-increasing obesity rates among children mired the overall state of U.S. youth in 2002, sending it 15 points [...]

Trust no one.' So advises the epigraph on the opening credits of a certain hit Fox TV show involving space aliens, creepy fluke-human hybrids, mutant inbreds and, scariest of all, [...]

Jeff Bliss knew he was breaking his cycle when he took the job. Bliss' character, he says, is a bipolar one: 'work hard, play hard ... You might say I [...]

Segment-bysegment, Brandweek reporters outline the brand planning dynamics that should impact marketing spending in the coming year. The stock market has chosen brand planning time to weigh-in with its influence, [...]

THIS WAS THE YEAR OLYMPICS MARKETERS WERE TO COUNTER THE CLUTTER OF PAST YEARS. HOW'D THEY DO? JUST COUNT THE CLUTTER THE 1984 Los ANGELES OLYMPICS WILL LONG BE remembered [...]

no one will argue the power of a good network sales exec in the upfront season. But on the other side of the table, creating the actual demand for all [...]

Atlanta's Centennial Olympics were to have been as much of a showcase for U.S. marketers as for athletes. But a reported $100 million sponsorship sales shortfall has sports marketers wondering [...]

The clock wound down, the buzz of the Madison Square Garden building in an anxious crescendo typically unheard during the halftime of a Knicks game. This frumpy guy in the [...]

The pace for the upfront is set by a select group of advertisers who have the most clout in their categories. Here are nine of the biggest spenders and the [...]

The pace for the upfront is set by a select group of advertisers who have the most clout in their categories. Here are nine of the biggest spenders and the [...]

In the wood-paneled library of the posh, old-money hotel on Manhattan's East Side, the movers and shakers from the worlds of television, sport and corporate America were sipping Cokes, rubbing [...]

Seven of the 29 million teens, each with more than $3,000 to spend, speak out on advertising. 'It's just like, you see these ads in magazines with guys that look [...]

As sure as it brings snow to Minnesota, January ushers in the perennial debate over the marketing value of the Super Bowl. CBS-TV established new heights with an $850, 000 [...]

It was the kind of contretemps that would have been unthinkable just a few years ago. In the lead story in its Marketplace' section last Tuesday, The Wall Street Journal [...]

In the kind of decade the 1990s are becoming, value and quality are more important than hype, social conscience more vital than celebrity tie-ins, image more enduring than ads. And, [...]

RAINFOREST GOODS Nuts to you, bud-Brazil nuts and cashews, specifically. That's what Jason Clay, director of the save-the-rainforest group Cultural Survival, told Ben Cohen last year when asked how Ben [...]

WHY PRODUCTS FAIL 1990 will always be remembered as the year that the American media discovered product failure. High-profile busts such as RJR's Uptown cigarette and Hefty's 'photodegradable' trash bag [...]

SPONSORSHIPS Intellectual Property Robert Prazmark was first to hit the street in the mid-1980s with the International Olympic Committee's TOP mega-sponsorship. He s made World Cup deals, both from property [...]

'There's great potential there, and we'd like to be in at the start,' said Mike Neavill, media and production services director at AT&T. Sharon, a 33-year-old mother of three, sat [...]

The apparel industry endured another dressing down last year, shedding much of its glamour along with its profit. Retailers and manufacturers both took hits, as bills for the late 1980s [...]

Commissioner David Stem has finally whipped pro basketball into shape They hung on every move of the National Basketball Association's titans. Every slashing drive by Michael 'Air' Jordan, every sleight-of-hand [...]

Byline: Matthew Grimm The Aqua Teens discover a monster named Willie Nelson living in their attic. But it's kind of a lame, slacker monster, only slightly miffed that the Aqua […]

Byline: Matthew Grimm What can you say about the sport utility vehicle phenomenon that hasn't been said? Suburban Panzers, spirits of American rugged independence, security blankets for pathos-ridden moms, etc. […]

Byline: Matthew Grimm I made the move back to the Midwest this past winter, after 16 years in Gotham. My friend Gary said I'd wilt on the vine. Business excursions […]

Byline: Matthew Grimm As I shored up this column, news broke of the Bush administration's disingenuous, if not illicit, use of video news releases (VNR) to sway public opinion toward […]

Byline: Matthew Grimm Martha Stewart's somber visage under headlines about her trial might well serve as a sign of the times. Stewart soared as an archetype of a nesting Baby […]

Byline: Matthew Grimm Call it the American Dream cycle. Better educated young people get higher paying jobs, improved lifestyles, build families who consume more per family unit, and raise children […]

Byline: Matthew Grimm Lots of people say the s-word every day. Spill your coffee. PC crashes. Idiot roommate's watching the new Joe Millionaire and won't turn that ____ off. It's […]

Byline: Matthew Grimm Star Trek II: The Wrath of Khan introduced the Genesis Device, a mechanism conceived to "terraform" lifeless planets. In the wrong hands, if used on those where […]

Byline: Matthew Grimm If you ever want a crash course in the art of "communications," which, in the contemporary context, has nothing to do with the act of it, watch […]

Byline: Matthew Grimm The manifest expansion of our retail landscape has engendered some of the grossest dichotomies of the American mind: the sacred cow of free enterprise versus the bygone […]

Byline: Matthew Grimm It always comes off as a bit unseemly when a corporation announces a music sponsorship. Not to even broach the Britney Spears and 'NSyncs of the world, […]

Byline: Matthew Grimm You may have seen an old print ad for Scott Towels, now reproduced for its kitsch value, that depicts a sinister man with a pencil mustache washing […]

In the days after the war began, financial analysts and talking heads told us that Wall Street would rebound once the U.S. military went into action. Polls told us a [...]

Younger consumers want their caffeine fix. But P&G's Cafe Latte may be too weak for their bold tastes. Not so long ago it seems, giant packaged-goods companies watched with irksome […]

Cutting the Cord Do cell phone makers have Generation Y's number? A disturbing TV spot for Nokia hit the airwaves a few months back. An attractive young man and woman […]

You see the TV spots on E! or A&E or CNN - visual monuments to Ernest Hemingway, the author, the man's man. Set to a pulsing African beat, the ads […]

"Britney Spears, typical teen, is getting her nails done and going on about Brad Pitt," begins the story in People Weekly. "'He is, like, the ultimate,' she says, as her […]

Don't envy the cola kings. After a century of hawking similar-tasting sugar water, Coke and Pepsi have been locked in tit-for-tat marketing battles in recent years, trying to score the […]

IT'S A TOUGH JOB TAKING ON A TENDER CHICKEN, BUT HORMEL'S KURT MUELLER SET OUT TO BRAND FRESH PORK THE WAY PERDUE HAD DONE WITH CHICKEN. 'ALWAYS TENDER' DID THE [...]

Marketing takes on a whole new meaning in this changing mediascape Matthew Grimm QUICK, TOSS OUT SOME marketing buzz terms. 'Integrated marketing.' 'Core competencies.' 'Efficiencies.' 'Relationship marketing.' 'New media.' 'Meal [...]

Not only is this nonbrand subject matter, it is slanted, nonbranded subject matter about the reform of the Social Security system in the United States. I would think that in [...]