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Planning for a market fall?
- Source :
- Brandweek. July 22, 1996, Vol. 37 Issue 30, p32, 8 p.
- Publication Year :
- 1996
-
Abstract
- Segment-bysegment, Brandweek reporters outline the brand planning dynamics that should impact marketing spending in the coming year. The stock market has chosen brand planning time to weigh-in with its influence, [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 37
- Issue :
- 30
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18516121