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The demand curve

Authors :
Matzer, Marla
Grimm, Matthew
Underwood, Elaine
Gelsi, Steve
Spethmann, Betsy
Khermouch, Gerry
Benezra, Karen
Lefton, Terry
Mehegan, Sean
Source :
MEDIAWEEK. May 27, 1996, Vol. 6 Issue 22, , S8, p5 p.
Publication Year :
1996

Abstract

no one will argue the power of a good network sales exec in the upfront season. But on the other side of the table, creating the actual demand for all [...]

Subjects

Subjects :
Clothing industry -- Advertising -- Forecasts and trends
Automobiles -- Forecasts and trends -- Contracts
Television broadcasting industry -- Forecasts and trends
Credit and debit card industry -- Advertising -- Forecasts and trends
Non-alcoholic beverages -- Forecasts and trends
Soft drink industry -- Advertising -- Forecasts and trends
Television advertising -- Forecasts and trends
Consumer electronics -- Forecasts and trends
Nonbank credit card services -- Forecasts and trends
Footwear -- Forecasts and trends
Computer industry -- Advertising -- Forecasts and trends
Airlines -- Advertising -- Forecasts and trends
Proprietary drugs -- Forecasts and trends
Consumer electronics industry -- Advertising -- Forecasts and trends
Automobile industry -- Advertising -- Forecasts and trends
Footwear industry -- Advertising -- Forecasts and trends
Bank credit cards -- Forecasts and trends
Food industry -- Advertising -- Forecasts and trends
Brewing industry -- Advertising -- Forecasts and trends
Travel industry -- Advertising -- Forecasts and trends
Rubber footwear -- Forecasts and trends
Pharmaceutical industry -- Advertising -- Forecasts and trends
Toiletries -- Forecasts and trends
Breweries -- Advertising -- Forecasts and trends
Automobile lease and rental industry -- Advertising -- Forecasts and trends
Clothing stores -- Advertising -- Forecasts and trends
Hotels and motels -- Forecasts and trends
Fast food restaurants -- Advertising -- Forecasts and trends
Advertising, marketing and public relations
Mass communications
Consumer electronics industry
Market trend/market analysis
Microcomputer industry
Automobile Industry
Food and beverage production/distribution software
Computer industry
Advertising
Forecasts and trends

Details

Language :
English
ISSN :
1055176X
Volume :
6
Issue :
22
Database :
Gale General OneFile
Journal :
MEDIAWEEK
Publication Type :
Periodical
Accession number :
edsgcl.18330918