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Their football program battered and blistered, UNC coaches wear out lots of shoe leather selling the team. Question: What do Mack Brown and Billy Graham have in common? Answer: Both [...]

The NCAA has made two major changes in its marketing strategy in the last six months, with the latest kicking off this football season. To get in front of the [...]

TICKET SALES FOR THE upcoming football season at both the University of Arkansas and Arkansas State University are on pace with last year's volume. The mood is uncertain for Razorback [...]

The University of Central Florida's debut game in its new on-campus stadium is officially a sellout. The remaining tickets for the game against the University of Texas at Bright House […]

NEW YORK -- Fox Sports said it plans to offer college football fans the option to purchase downloads of full-length games from the upcoming Bowl Championship Series, including the BCS [...]

Out to prove to the Big East that Temple University can sell football tickets, the school set a goal of 25,000 season-ticket sales this year. To entice its historically reluctant [...]

Under a new cross-platform deal with ESPN/ABC Sports, Discover Card is expanding its relationship with the football pregame show ESPN College GameDay. The two-year agreement, worth approximately $20 million, keeps [...]

Stanford University and the University of California, Berkeley, are lining up against the Oakland Raiders and San Francisco 49ers -- and every other Bay Area pro sports team. The on-field [...]

TAMPA--In many ways, the University of South Florida's football program can be viewed as a startup business. The gridiron Bulls evolved from a neat idea by administrators and alumni during [...]

Used to be that hot Calvin Klein models dominated the billboard in New York City's Times Square. Now a University of Oregon football player is the hunk-di-tutti on view. A [...]

If UB can develop a successful football program, the chances for postseason play in the Mid-American Conference have increased. The MAC has secured a second bowl game tie-in, signing a [...]

ABC is seeking between $12 million and $13 million annually in new four-year deals for lead sponsorship of each of college football's Bowl Championship Series games, sources said. The current [...]

Tourism: Parade Slated to Air on Travel Channel for First Time With the University of Oregon Ducks and the University of Texas Longhorns coming to the 23rd annual Culligan Holiday [...]

Much like the menu at one of the restaurants of its namesake, the Outback Bowl feels the need to come up with something fresh to bring college football fans back [...]

Title: Director of sports marketing, OMD USA. Sports advertising expenditures: $350 million. Recent interesting deal: ``We did an integrated college football deal for Tostitos to capitalize on the equity they've [...]

With less-than-spectacular results on the gridiron and attendance stuck in the bottom half of the Pac-10 conference, the University of California is making a run at small businesses and diluted [...]

Second-ranked Virginia Tech is enjoying its 15 minutes of fame, heading into its national championship showdown with Florida State in the Jan. 4 Sugar Bowl. Unfortunately, the game with the [...]

The coronation of a new college football power might be as simple as this: Florida State University football coach Bobby Bowden, no stranger to building a powerhouse at a once-unheralded [...]

Wanna talk some college football? Conference Call is the only regional sports-talk radio show in the country to do so. The Memphis-based re-gional talk show (6-9 p.m. Eastern), which focuses [...]

The countdown is under way for Showdown 1999, the century's final football match between rivals Arizona State University and The University of Arizona on Nov. 27. The two colleges may [...]

HOLLYWOOD--Amid the hubbub surrounding the misbegotten Bowl Championship Series rankings that left top-rated USC out of this year's Sugar Bowl, few have bothered to cite ABCs role in enabling the [...]

Regal CineMedia, the media subsidiary of Regal Entertainment Group, will present Sept. 7's Colorado State University vs. UCLA college football game at four theaters in Denver and Irvine, Calif. The [...]

Alamo Bowl officials are faced with the challenge of finding a new sponsor, after Sylvania chose not to extend its agreement as the bowl's title sponsor. Alamo Bowl officials will have to compete with other college football bowl games, such as the Houston Bowl, for new title sponsors.

The largest crowd ever to witness a college football game also accounted for a near record in food and beverage spending, as 107,608 fans at the Tennessee-Florida contest on September 21, 1996, spent over $303,000 on consumable concessions. The Neyland Stadium crowd did the bulk of their spending before halftime, as an early lead by Florida threatened to turn the game into a blowout. Rain that dampened vendor sales and the lack of higher-cost alcohol products cut into revenues. Neyland Stadium officials credit lower-end pricing and game hype for the sales figures., All of the conditions for an incredible sales day were at their worst except for one: the largest crowd to ever see an on-campus college football game. A National Collegiate [...]

Portsmouth-based Earthtec, a sustainable lifestyle apparel brand, and the University of New Hampshire have partnered with Gillette Stadium, promoting green practices at a revival of the oldest college football rivalry [...]

PERENNIAL college football powerhouse USC has won two national championships and held a top five ranking at the end of the last seven seasons. Nevertheless, this is the first time [...]

Stone Ward just gave us a reason to stop focusing on the task at hand and sneak in a quick game of paper football. The firm launched a multimedia campaign [...]