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Network pins $12M price tag on BCS football sponsorships
- Source :
- The Business Journal - Serving Phoenix & the Valley of the Sun. April 27, 2001, Vol. 21 Issue 31, 11
- Publication Year :
- 2001
-
Abstract
- ABC is seeking between $12 million and $13 million annually in new four-year deals for lead sponsorship of each of college football's Bowl Championship Series games, sources said. The current [...]
- Subjects :
- ESPN Inc. -- Finance -- Marketing
ABC Sports Inc. -- Finance -- Marketing
Cable television broadcasting industry -- Finance -- Marketing
Television broadcasting industry -- Finance -- Marketing
Football (College) -- Marketing
Cable networks (Television) -- Marketing
Television networks
Company marketing practices
Company financing
Business
Business, regional
Subjects
Details
- Language :
- English
- ISSN :
- 08951632
- Volume :
- 21
- Issue :
- 31
- Database :
- Gale General OneFile
- Journal :
- The Business Journal - Serving Phoenix & the Valley of the Sun
- Publication Type :
- Periodical
- Accession number :
- edsgcl.74364385