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Alamo Bowl must tackle Houston's clout in sponsorship quest

Authors :
Bailey, W. Scott
Source :
San Antonio Business Journal. March 8, 2002, Vol. 16 Issue 7, p1, 2 p.
Publication Year :
2002

Abstract

Alamo Bowl officials are faced with the challenge of finding a new sponsor, after Sylvania chose not to extend its agreement as the bowl's title sponsor. Alamo Bowl officials will have to compete with other college football bowl games, such as the Houston Bowl, for new title sponsors.

Details

ISSN :
08951551
Volume :
16
Issue :
7
Database :
Gale General OneFile
Journal :
San Antonio Business Journal
Publication Type :
Periodical
Accession number :
edsgcl.94220337