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The rebirth of the 'It's Not Just' M&S strapline this week is a bit like the return of the Co-op cloverleaf. It's obvious: like greeting a long-lost friend. And the [...]

The decision by Target Corporation to form its own in-house creative agency has signaled the creative community in Minneapolis, Minnesota of the changing times. Target had provided steady stream of work to local designers, art directors and photographers who are now facing slow business as the retailer scaled down the use of local studios to reduce expenditures.

What is most essential remains meaningful, valuable, and precious to us forever. Abiding values are those truly tested by time, passed from one generation to the next, adapted to suit […]

Joyful Turning away from tearjerkers, U.K. retailer John Lewis aired a spot about a playful pup and a trampoline. Because cute animals. Funny Nike-owned Converse knew customers would dig 'Saturday [...]

Department, discount, and general merchandise stores' use of newspaper advertising increased significantly from Jan to Jul 1997, according to Competitive Media Reporting, thanks to the strong national economy. Newspaper Assn of America chief economist Miles Grove noted that run-of-press (ROP) advertising is driving that growth. ROP accounts for 50% of newspaper ad revenues in 1997, compared to just 30% in 1986., Thanks to a surge in the national economy, newspaper advertising from department, discount and general merchandise stores rose appreciably from January through July of this year, according to Competitive Media [...]

- What we really want is the moon on a stick I think it's fascinating how the John Lewis ad has become a national event, with significance far beyond the [...]

MEMO PAD SUNNY-SIDE UP: Louis Vuitton took to the French West Indies for its new 'Spirit of Travel' spot. Against the backdrop of azure Caribbean waters and up on the [...]

MEMO PAD ECONOMIST NAMES ZANNY MINTON BEDDOES: The Economist Group has tapped Zanny Minton Beddoes as editor in chief. She takes the reins on Feb. 2. She is the first [...]

Real Clothes Naomi Leff interprets Americana for Saks Fifth Avenue. When Melvin Jacobs, chairman and chief executive officer of Saks Fifth Avenue, called on Naomi Leff to develop a merchandising […]

Calling John E Powers the father of modern creative advertising is no hyperbole. Nor is it any exaggeration to proclaim him the pioneer of tell-it-like-it-is copywriting. Born in 1837, Powers [...]

Does department store John Lewis' social profile rely too heavily on its Christmas campaign? Christmas may be fading into memory now, but no review of John Lewis can ignore how [...]

Department stores are converting their advertising material production techniques to digital photography to enable easy manipulation and archiving.

Retail stores are beginning to see the advantages of using digital photography to prepare their advertising materials. Bon Inc., and Walgreen Co., use the technology for the savings and quality of images produced.

MEMO PAD AWARDING COURAGE: 'With regard to the death of journalism, it's totally bogus,' said Glamour's editor in chief Cindi Leive during the International Women's Media Foundation's Courage in Journalism [...]

MEMO PAD 'BLUE' GIRLS: Miu Miu has tapped two of-the-moment actresses, Léa Seydoux and Adèle Exarchopoulos , for its 2014 resort ad campaign. The two French costars of 'Blue Is [...]

Reaching the Chic of All Ages By David Moin WITH CONTRIBUTIONS FROM SHARON EDELSON The marketing and advertising teams spread the word by casting a wide net. El Palacio de [...]

Belk to Sponsor 'Project Runway' By DAVID MOIN Belk Inc., the regional department store chain in the South, is seeking national exposure by sponsoring the 12th season of 'Project Runway.' [...]

CREATIVE - Nils Leonard executive creative director, Grey London The Harrison's Fund (5) ad fucked me up a bit. I have sons, you see. Yes, it's small. It's print. It's [...]

MEMO PAD DIGITAL DAYS: 'How can a publishing company like Condé Nast be successful in digital video?' Fred Santarpia asked. Santarpia is the chief digital officer of Condé Nast Entertainment, [...]

Byline: Ken Wheaton ALEX BOGUSKY Now that he's fashioned himself a consumer advocate, many in marketing--particularly the soda and food companies targeted by him--probably wish Alex Bogusky hadn't returned to [...]

HITS GOOGLE'S SANTA TRACKER NORAD might have awarded Microsoft the official contract to track Santa, but Google's rival app was more fun. SEARS "Maximum Versatility" spot for its Craftsman brand [...]

This year's John Lewis ad is not for the emotionally vulnerable. If last year's got people a bit misty-eyed, then this one will have the phones at the Samaritans ringing [...]

Marketing's comprehensive digest of the most significant industry news from the past seven days. - Brixton pounds wins at Design Awards The Brixton Pound, a local currency launched in South [...]

John Lewis and Waitrose have taken divergent approaches to ad campaigns. Waitrose's 'unglamorous' Christmas TV ad, in which it vows to donate pounds 1m it has saved in the production [...]

Byline: NATALIE ZMUDA In latest iteration of celebrity-filled ads, retailer uses sitcom-like scenario to introduce a new character. Macy's is adding new celebs to the mix and increasing media buys [...]

MEMO PAD TARGET'S KLOSS FACTOR: When the project is Target + Neiman Marcus, a limited-edition holiday collection created by 24 Council of Fashion Designers of America designers, the hyperbole is [...]

Byline: NATALIE ZMUDA It's common knowledge that Sears is a huge seller of dishwashers and power tools. But did you know it's also the No. 1 seller of fitness equipment? [...]

Marks & Spencer is to feature all 16 X Factor finalists in its Christmas ad campaign. The contestants will record a version of the Disney song When You Wish Upon [...]

Marks & Spencer has launched a campaign, through Rainey Kelly Campbell Roalfe/Y&R, to promote the opening of its store at Westfield Stratford City next week. The store will showcase a [...]

Debenhams has launched a multi-million-pound ad campaign starring several clothes designers and debuting its new strapline: 'Life made fabulous.' The campaign, which showcases the retailer's autumn range, builds on the [...]

Perceptions that the retailer's fashion is dated cast doubt on its ad strategy. The strategy behind Marks & Spencer's fashion ads has been criticised of late, most severely by Mail [...]

Byline: DAVID MOIN MEMO PAD ALL AT SAKS: With Saks Fifth Avenue's advertising messages, there's an ongoing evolution. The 'Want It' campaign aggressively spotlighted key items for seven seasons and [...]

Byline: Ann-Christine Diaz SELFRIDGES PROJECT OCEAN AGENCY: 18 FEET & RISING Upscale London retailer Selfridges is challenging the public to imagine a world with "no more fish in the sea" [...]

John Lewis is promoting its autumn/winter 2010 fashion collection with a new print and digital campaign created by Adam & Eve. The print campaign will feature in glossy magazines and [...]

Debenhams is stepping up its campaign against airbrushing with the introduction of strict marketing guidelines. The retailer is sending guidelines to its roster of agencies outlining what they can and [...]

Debenhams is stepping up its campaign against airbrushing with the introduction of stringent guidelines for all its marketing material. The department store began a trial at its flagship branch on [...]

The scene: The crowded, narrow portion of 7th Avenue where it meets West 34th Street in New York City; a picture window near the rear entrance of Macy's, the world's [...]

A new line-up of celebrities fronts the latest ad for Marks & Spencer, with Myleene Klass, Erin O'Connor and Noemie Lenoir notably absent. Twiggy is the only face of M&S's [...]