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Source :
Marketing. January 1, 2014, 18
Publication Year :
2014

Abstract

Does department store John Lewis' social profile rely too heavily on its Christmas campaign? Christmas may be fading into memory now, but no review of John Lewis can ignore how [...]

Subjects

Subjects :
John Lewis Partnership PLC -- Advertising
Advertising campaigns -- Marketing
Department stores -- Advertising
Social media -- Usage
Company marketing practices
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.375737520

Tools

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