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M&S to feature X Factor finalists in Christmas ad campaign

Source :
Marketing. October 5, 2011, 04
Publication Year :
2011

Abstract

Marks & Spencer is to feature all 16 X Factor finalists in its Christmas ad campaign. The contestants will record a version of the Disney song When You Wish Upon [...]

Subjects

Subjects :
Marks and Spencer PLC -- Advertising
Advertising campaigns
Department stores -- Advertising
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.268756866

Tools

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