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Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

An interview with Thomas Reynaud, chief executive officer of Iliad, is presented. He discussed the company's new low-cost Freebox and mobile offer, Free Family, which combines 5G mobile plans and claims to be the most affordable and generous on the market. He mentioned that Free's success is based on two main promises, including innovation and purchasing power. He also noted Free's focus on simplicity and generous offerings, such as streaming services and sports content.

An interview with Christel Heydemann, Chief Executive Officer of Orange, is presented. She discussed Orange's role as a premium partner and provider for the 2024 Olympic Games, emphasizing the challenges of deploying 5G technology and ultra-connectivity during the event. She mentioned Orange's efforts to reposition the brand with a new signature, consolidate the European telecom market, and ensure responsible use of artificial intelligence in their services.

The article focuses on the upcoming Paris 2024 Olympic Games against the backdrop of recent French political developments. It examines how the political landscape, including the surprise dissolution of parliament and the rise of the far-right, has overshadowed initial enthusiasm for the Olympics. It explores whether the Games can still serve as a showcase for Paris and France internationally, highlighting both opportunities and challenges posed by this unique global event.

An interview with David Colon, a professor at Sciences Po and author of La Guerre de l'information, is presented. He discussed the digital manipulation and propaganda techniques employed by Russia, particularly in the context of recent French elections. He mentioned that these operations are part of Russia's broader information war, targeting France due to its support for Ukraine.

The article focuses on the upcoming legislative elections in France and analyzes the strategies and challenges facing three main political blocs, including the centrist bloc led by President Emmanuel Macron, the far-right bloc led by Marine Le Pen's Rassemblement National (RN), and the leftist bloc known as the Nouveau Front populaire. It explores their communication tactics, electoral prospects, and the impact of recent political developments on voter perceptions.

The article discusses the multifaceted agenda of Rachida Dati, the Minister of Culture of France, covering key areas such as the reform of public broadcasting, decisions on restricted advertising sectors, clarification of pluralism, and participation in the States-General of Information. It delves into her aspirations for a strong public audiovisual sector, potentially adopting a shared holding company model, and addresses challenges like financing reforms.

An interview with Rodolphe Belmer, the chief executive officer of TF1 Group, is presented. He discussed TF1+'s strategic ambitions, particularly its aim to establish itself as a premier on-demand entertainment and information destination through technological advancements. He detailed TF1+'s approach to capturing a significant share of the growing digital video advertising market, emphasizing the platform's content expansion, technological innovations, and audience-focused recommendations.

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article focuses on the proposed law for the fusion of France Télévisions, Radio France, INA, and France Médias Monde into a single holding, France Médias, by January 2025, with the full merger set for January 2026. It states that this reform aims to strengthen public audiovisual services against global competition and attract younger audiences, though it faces significant opposition from employees and some lawmakers.

An interview with David Larramendy, the newly appointed president of M6, delves into his plans and challenges for the media group, particularly regarding content development, streaming expansion, and sports broadcasting rights. When questioned about maintaining commercial success, editorial integrity, and pursuing diversification strategies, Larramendy emphasizes the need for a balanced approach to ensure M6's continued growth and competitiveness.

An interview with Michaël Nathan, Director of the SIG (Government Information Service), and Anne-Claire Legendre, spokesperson for the Quai d'Orsay, is presented. They discussed the essence and evolution of the "France brand," examining its communicative aspects, the nation's international influence, integration within the European Union, and key personalities in the promotional campaign.

The article discusses the recent rankings of media groups in France by their revenue over the past year. It states that the rankings show that companies that have diversified or internationalized have fared relatively well, while regional daily newspapers have remained vulnerable. It mentions that companies such as France Télévisions and Le Monde have relatively stable financial situations, while Sipa-Ouest France faces serious challenges.

An interview with Marie-Christine Saragosse, the chief executive officer of France Médias Monde is presented. She discussed the challenges faced by journalists in reporting on sensitive topics like the Israel-Hamas conflict, emphasizing the importance of maintaining balance and nuance in news coverage. She also touched on issues related to social media usage by journalists and the role of technology in shaping public discourse.

The article focuses on how many consumer brands in France are shifting their communication strategies towards emphasizing price, particularly in response to persistent inflation that has significantly impacted French households' budgets. It discusses how various brands are using price-related communication as a cornerstone of their image. It also explores the challenges of addressing long-term inflation and the impact on consumer behavior.

The article focuses on the transformations in television advertising strategies for 2025 among major television (TV) networks. Topics include new commercial strategies and shorter ad formats at TF1 Pub; enhanced retail media partnerships at M6 Publicité; and the integration of artificial intelligence (AI)-driven ad recommendations at FranceTV Publicité. Additionally, RMC BFM and Canal+ are optimizing their offerings to enhance audience engagement and reach through innovative approaches.

The article discusses the 26th Television Festival de la Fiction in La Rochelle, France, held from September 10 to 15, 2024.

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

An interview with Christel Heydemann and Luca de Meo, Chief executives of Orange, is presented. Topics include Strategies for vision on ecology, marketing, the metaverse, 5G, or even media investments; and commitment to be net zero carbon by 2040, which implies massive investments for the energy efficiency of the networks, in the circular economy, renewable energies.

The article focuses on the political debate surrounding the potential privatization of France Télévisions, Radio France, and INA, contrasting with European media legislation and highlighting implications for the upcoming legislative elections. It states that the proposal by the RN to privatize these public broadcasters intersects with broader concerns about media pluralism and the future of public service broadcasting in France.

An interview with Alexia Laroche-Joubert, chief executive officer of Banijay France, is presented. She discussed the company's strategic focus on developing fiction amidst economic constraints and the rise of artificial intelligence in the industry. She mentioned Banijay's leading position in television programming, emphasizing their expansion in international markets and collaborations with major French networks like TF1 and France Télévisions.

The article focuses on Xavier Desaulles' revival of the Adagio Aparthotel brand, leveraging his extensive international experience to expand its global footprint and improve its market perception, amidst challenges posed by competitors like Airbnb and the impact of COVID-19. It states that his strategic vision includes redefining the brand's image, expanding its network across Europe, and engaging in high-profile partnerships such as with Arkea Ultim Challenge and the Olympic Games.

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Stratégies is the property of S2C and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article focuses on the launch of Data.ina.fr by the Institut national de l'audiovisuel (INA), a new tool that utilizes artificial intelligence to enhance media research and analysis.

The article highlights the anticipated increase in public transport usage in France by 2030 as part of efforts to reduce carbon footprints. Topics include the projected doubling of traffic in SNCF stations, the readiness of non-users to adopt public transport for environmental reasons, and the launch of a new mixed media offering that combines metro and train experiences to better measure audience flows.

The article explores how urban furniture is perceived in public spaces and the efforts by JCDecaux to quantify its impact amid growing digital fatigue. Topics include the importance of outdoor communication for various organizations beyond just major brands, the effects of digital fatigue and the need for a more sociological approach to advertising, and the results of a study using eye-tracking technology to measure attention levels of pedestrians.

The article discusses M6 Publicité's strategic shift towards a "new deal" in advertising, emphasizing a reduction in ad time and innovative digital solutions. Topics include the planned decrease in national advertising time from 14 to 12 minutes per hour by 2025, the introduction of generative AI for creating advertising spots, and various promotional offers and enhancements by Lagardère Publicité and RMC BFM Ads to leverage digital audio advertising.

The article details UGC's launch of a new mobile application featuring editorial content and certified ratings, aimed at enhancing audience engagement for the film Joker: Folie à deux, and highlights promotional pricing for its unlimited duo card.

The article focuses on GroupM's launch of "Back To News," a new advertising investment initiative aimed at supporting news media and promoting pluralism in the face of declining advertising revenues from traditional outlets.

The article discusses the recommendations from the steering committee of the French États généraux de l'information, focusing on the need to regulate advertising revenue to support traditional media amidst the rise of digital platforms. Key proposals include increasing transparency in advertising budgets, implementing tax incentives for media investments, and introducing a contribution for digital advertising to bolster traditional journalism.

The article focuses on Arnaud Dupui-Castérès and his role in leading Vae Solis, a company specializing in reputation management, crisis communication, and public affairs, highlighting his notable projects and the firm's evolution, including its recent merger and future plans.

The article focuses on France Télévisions' strategic initiatives under Delphine Ernotte to revitalize its media presence. It highlights plans to extend the 20-hour news program, integrate broader content into France.tv, rebrand regional programming as "Ici," update entertainment and sports offerings, and introduce high-profile fiction series. It aimed at enhancing viewer engagement and expanding the network's reach.