À PART.

The article focuses on Xavier Desaulles' revival of the Adagio Aparthotel brand, leveraging his extensive international experience to expand its global footprint and improve its market perception, amidst challenges posed by competitors like Airbnb and the impact of COVID-19. It states that his strategic vision includes redefining the brand's image, expanding its network across Europe, and engaging in high-profile partnerships such as with Arkea Ultim Challenge and the Olympic Games.