« NOUS AVIONS BESOIN DE MODERNISER L'IMAGE D'ORANGE ».

An interview with Christel Heydemann, Chief Executive Officer of Orange, is presented. She discussed Orange's role as a premium partner and provider for the 2024 Olympic Games, emphasizing the challenges of deploying 5G technology and ultra-connectivity during the event. She mentioned Orange's efforts to reposition the brand with a new signature, consolidate the European telecom market, and ensure responsible use of artificial intelligence in their services.