1. Do you know Y?
- Author
-
Coeyman, Marjorie
- Subjects
Restaurant industry -- Marketing ,Echo boom generation -- Analysis ,Business ,Food and beverage industries - Abstract
Generation Y, individuals between the ages of 9 and 19, have distinct attitudes and interests. Restaurants will need to offer individual options to these consumers, such as Burger King's slogan, 'have it your way'. This generation is not concerned with the cost of the item but with the total cash spent. New products will also be important to provide on a regular basis., It's a savvy, lively generation--but selling to them is a challenge only a few are ready to face. THEY'RE URBAN: 'I love finding odd places to hang in nooks and [...]
- Published
- 1998