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Authors :
Coeyman, Marjorie
Source :
Restaurant Business. May 20, 1996, Vol. 95 Issue 8, p58, 5 p.
Publication Year :
1996

Abstract

An informal test of customer service representatives at fast food chains revealed a very uneven standard of dealing with dissatisfied customers. Many chains need to dramatically improve their customer service departments, or do a better job training their representatives and informing others about their role. Jack in the Box had the best service, which was courteous and followed-up immediately with coupons, while others, including Blimpies and Au Bon Pain, failed to respond satisfactorily.<br />Everyone talks about pleasing guests, so we decided to put their sincerity to a test. Here's what happened when RB challenged the customer-service departments of 20 chains. SHE WAS AU [...]

Details

ISSN :
00978043
Volume :
95
Issue :
8
Database :
Gale General OneFile
Journal :
Restaurant Business
Publication Type :
Periodical
Accession number :
edsgcl.18326465