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SUB & SANDWICH Low start-up costs are driving expansion. Sandwiches are perceived as a light, healthy, and fresh alternative to traditional fast food. 'Other chains are spending millions of dollars [...]

Ritter has been one of foodservice distribution's outstanding innovators in warehouse mechanization. In 1983, it became the second distributor in the foodservice industry to install a mechanized selection and sortation [...]

Ritter was among the early pioneers in foodservice distribution to turn to computerization of its operation. While this gave it a jump on competitors for a while, in recent years [...]

Like other foodservice distributors, Ritter Food Corp. wants its DSRs to perform at the optimum, and comes through with various incentives designed to maximize their efforts. But, besides the obvious [...]

At a recent Ritter Food Corp. sales meeting, one of the DSRs, enthusiastic about the company's recent entry into equipment and supplies, made a spontaneous comment from the floor: We've [...]

In keeping with its tradition of leading the industry into new product frontiers such as frozen foods, fresh produce, and imported specialty items, Ritter Food's most recent major line extensions [...]

The management structure at Ritter Food Corporation is decentralized. As president Martin Ritter puts it, 'There are very few occasions when I will tell anYone what to do.' Every department [...]

The story of the rise of Ritter Food Corporation has its Horatio Alger aspects. The comPanY was founded in late 1922 as a butter and egg distributorship by Philip E. [...]

Martin Ritter, president of Ritter Food Corporation, Elizabeth, N.J., views his company as the most customer-friendly foodservice distributor' in the firm's seven-state marketing area. Active in the distributorship for 30 [...]

Ritter Food has written a fresh produce success story paralleled by few independent distributors, and indeed few corporate firms, in the industry. Since adding produce to its product mix in [...]

Ritter Food Corp., originally a small retail butter-and-egg specialist, has over the years expanded its product mix to become a dynamic, full-line firm boasting one of the largest inventories among [...]

Christmas is viewed by many as a time for giving, and this was never as true at Ritter Food Corp. as it was last year. A new employee from the [...]

Take the highly competitive metro New York market. Add the current slump in restaurant sales. The result is a challenge in distributor credit management. This is a challenge for Ritter [...]

The sales training process at Ritter begins in customer service, where everyone hired as a DSR serves some time. If a new rep has worked at another foodservice distributor, he [...]

Ritter Food Corporation's promotion strategy is consistent with the distributor's low-key corporate personality. There are no major annual food show extravaganzas, no theme parties, few bells and whistles. However, its [...]

Efforts to increase efficiencies and 'tighten up' Ritter Food Corporation's purchasing department are paying off, according to Marion Higgs, vice president of marketing, whose primary responsibility is managing the distributor's [...]

Multiunit program business is anything but small potatoes at Ritter Food Corp., accounting as it does for 30 percent of the distributor's sales, or almost $50 million last year. The [...]

The 6,000 active customers on Ritter Food Corporation's books serve as a microcosm of the foodservice industry. Every segment-from independent restaurant and diner to commercial chains, business and industry, healthcare, [...]

In addition to illuminating the past, history can cast at least some light on the directions future events are likely to take. Of course, it isn't a completely predictable guide, [...]

Basically a locally-oriented company serving mainly independent operators in the metro New York market until about 10 years ago, Ritter Food Corporation has since joined the ranks of the major [...]