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A few years ago, the hype on 'electronic retailing' ran thicker than any sales pitch on the Home Shopping Network. Fueled by the notion of an imminent universe of interactive [...]

Fresh looks and space-age materials are helping retailers feel optimistic about the state of the housewares industry. Design has reinvigorated basic products and materials like silicone have added function to [...]

Byline: Keith Naughton and Joan Raymond Buying cars on the internet seemed like such a good idea back in the go-go '90s. After all, most car buyers would rather have [...]

Market Segmentation Can Help -- If Done Right Market segmentation is a great tactic for landing new customers, but only if the strategy extends beyond the promotional message into how [...]

IF THE MARKETING of cable-based broadband Internet access has been dismal-- and it has--then the telephone companies' marketing of DSL has been downright backward. And it has, until now. How […]

Food for thought: The marketing of cable television and grocery chains is becoming more alike every year. Perhaps it's a fitting trend at a time when Congress wants the entertainment […]

Every decade has had its view of how we'd be living in the future. At the turn of the century the prophesy was that the internet would change our homes, […]

Buyers and sellers predict robust sales despite ratings falloff The kids market could begin to move as early as this week, predict buyers and sellers, but the bulk of the [...]

Many advertiser budgets are flat, broadcast ratings are down, and all the networks want to equal last year's revenue numbers The kids upfront market, set to break early in February, [...]

Local Ad Sales: Who's Hot, Who's Not Cable networks that appeal to a higher-income, more-educated audience are growing increasingly popular among local cable ad sales executives who are looking to [...]

Remember when the biggest decision a consumer need to make when it came to his cable usage was whether to add HBO to his basic-cable service? It wasn't really that [...]

Cable operators are shift-ins their competitive focus away from a national video strategy to a more regional approach, 'aimed at capturing data and telephony customers to combat pricing discounts and [...]

It's become standard for advertisers to seek more than a 30-second spot when buying TV ad time, but emerging cable networks have to be increasingly innovative with a client's message [...]

MSOs team with long-distance carriers on package deals Say a trusted friend hinted at a surefire way to cut your monthly cable bill. How would you respond? A. You mean [...]

There are two schools of thought concerning home shopping/interactive TV. The first is that the concept has limited appeal. It does not typically meet identified consumer needs. It cannot replace [...]

ANAHEIM, CALIF. -- When it comes to interactive services, 'in your face marketing' will be the game, Liberty Media Corp. CEO Peter Barton said. It will be up to marketers [...]

NEW ORLEANS -- Cable and telephone executives, along with boxing promoter Don King, dissected pay-per-view's future at the CTAM PPV Conference here last week, and many of the topics elicited [...]

Viacom International Senior Vice President Ed Horowitz believes close to half of Showtime's 7.5 million subscribers will be among the first 10 million buyers of widescreen, advanced television sets. So, [...]

Pay Looks To Push Envelope ... Again NEW YORK -- Following a year dominated by multiplexing, which, in the words of one MSO executive was 'the biggest event in pay [...]

Impulse pay per view: the interactive edge In the past two years, the value of cable systems has jumped from approximately $1,000 per subscriber, to a recent high of $2,400. [...]