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Barton: marketing will drive interactivity

Authors :
Thompson, Rachel W.
Source :
Multichannel News. December 6, 1993, Vol. 14 Issue 49, p60, 1 p.
Publication Year :
1993

Abstract

ANAHEIM, CALIF. -- When it comes to interactive services, 'in your face marketing' will be the game, Liberty Media Corp. CEO Peter Barton said. It will be up to marketers [...]

Subjects

Subjects :
Interactive television -- Forecasts and trends -- Marketing
Cable television -- Marketing -- Forecasts and trends
Cable television/data services
Company marketing practices
Market trend/market analysis
Arts and entertainment industries
Business
Mass communications

Details

Language :
English
ISSN :
02768593
Volume :
14
Issue :
49
Database :
Gale General OneFile
Journal :
Multichannel News
Publication Type :
Periodical
Accession number :
edsgcl.14980371

Tools

Authors Abstract Subjects Details