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Aiming for the Targets
- Source :
- Multichannel News. July 17, 2000, Vol. 21 Issue 29, 16A
- Publication Year :
- 2000
-
Abstract
- Market Segmentation Can Help -- If Done Right Market segmentation is a great tactic for landing new customers, but only if the strategy extends beyond the promotional message into how [...]
- Subjects :
- SCDRG Advertising Inc. -- Forecasts and trends
DIRECTV L.L.C. -- Marketing -- Forecasts and trends -- Management
Adelphia Communications Corp. -- Management -- Forecasts and trends -- Marketing
Cox Communications Inc. -- Marketing -- Forecasts and trends -- Management
Cable television broadcasting industry -- Marketing -- Forecasts and trends
Cable television -- Marketing -- Forecasts and trends
Broadcasting industry -- Marketing -- Forecasts and trends
Advertising agencies -- Forecasts and trends
Direct broadcast satellite television industry -- Marketing -- Forecasts and trends
Cable networks (Television) -- Marketing -- Forecasts and trends
Direct broadcast satellite television -- Forecasts and trends -- Marketing
Broadcasting -- Marketing -- Forecasts and trends
Cable television/data services
Company marketing practices
Company business management
Market trend/market analysis
Arts and entertainment industries
Business
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 02768593
- Volume :
- 21
- Issue :
- 29
- Database :
- Gale General OneFile
- Journal :
- Multichannel News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.63915517