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Your search keyword '"Breweries -- Advertising -- Research"' showing total 4 results
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4 results on '"Breweries -- Advertising -- Research"'

1. Advertising, price, and welfare: evidence from the U.S. brewing industry

Author

Tremblay, Carol Horton and Tremblay, Victor J.

Subjects
Breweries -- Advertising -- Research, Advertising -- Research, Brewing industry -- Advertising -- Research, Business, Economics, Advertising, Research
Abstract

I. Introduction The welfare effect of advertising has been a subject of controversy among economists for some time. One obvious concern is simply the cost of advertising. In 1990, for [...]

Published
1995

2. Promotion Works: Various Scottish Courage Brands

Subjects
Scottish Courage Ltd. -- Advertising, Breweries -- Advertising -- Research, Brewing industry -- Advertising -- Research, Sales promotions -- Research, Advertising, marketing and public relations, Business, Business, international
Abstract

Brands: Fosters, Kronenbourg, Kronenbourg Blanc, John Smith's, Strongbow Client: Scottish Courage Budget: pounds 3million Agency: LoewyBe Timing: August - October 2005 Strategy: Using the creative theme of 'Biggest Round', LoewyBe [...]

Published
2006

3. POPAI Releases Beer Study Findings

Author

Najjar, L.

Subjects
Breweries -- Advertising -- Research, Brewing industry -- Advertising -- Research, Beer -- Advertising -- Research, Point-of-sale advertising -- Research, Advertising, marketing and public relations, Retail industry
Abstract

Point-Of-Purchase Advertising Intl. (POPAI) has shared new data showing the effect of POP advertising on beer sales. The research found that the two most common types of POP advertising elements [...]

Published
2001

4. Here's to Anheuser-Busch, Southland's top radio advertiser in '89.

Author

Howard, Bob

Subjects
California Broadcasters Association -- Research, Radio advertising -- Research, Breweries -- Advertising -- Research, Brewing industry -- Advertising -- Research, Anheuser-Busch Companies, L.L.C. -- Advertising
Abstract

Here's to Anheuser-Busch, Southland's top radio advertiser in '89 Radio advertising volume for all Southland stations reached $375 million last year Anheuser-Busch was the biggest advertiser on Los Angeles radio [...]

Published
1990

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