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Promotion Works: Various Scottish Courage Brands

Source :
Promotions & Incentives. January 23, 2006, 06
Publication Year :
2006

Abstract

Brands: Fosters, Kronenbourg, Kronenbourg Blanc, John Smith's, Strongbow Client: Scottish Courage Budget: pounds 3million Agency: LoewyBe Timing: August - October 2005 Strategy: Using the creative theme of 'Biggest Round', LoewyBe [...]

Subjects

Subjects :
Scottish Courage Ltd. -- Advertising
Breweries -- Advertising -- Research
Brewing industry -- Advertising -- Research
Sales promotions -- Research
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
02667991
Database :
Gale General OneFile
Journal :
Promotions & Incentives
Publication Type :
Periodical
Accession number :
edsgcl.141176225

Tools

Authors Abstract Subjects Details