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POPAI Releases Beer Study Findings

Authors :
Najjar, L.
Source :
Point of Purchase. August, 2001, Vol. 7 Issue 8, 6
Publication Year :
2001

Abstract

Point-Of-Purchase Advertising Intl. (POPAI) has shared new data showing the effect of POP advertising on beer sales. The research found that the two most common types of POP advertising elements [...]

Subjects

Subjects :
Breweries -- Advertising -- Research
Brewing industry -- Advertising -- Research
Beer -- Advertising -- Research
Point-of-sale advertising -- Research
Advertising, marketing and public relations
Retail industry

Details

Language :
English
ISSN :
10855009
Volume :
7
Issue :
8
Database :
Gale General OneFile
Journal :
Point of Purchase
Publication Type :
Periodical
Accession number :
edsgcl.78396595

Tools

Authors Abstract Subjects Details