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Byline: E.J. Schultz In Atlanta, this Bud's for Big Boi, who is now fronting 25-ounce cans of the brew. And in Boston, Philadelphia, Chicago, Nashville and Tampa, Coors Light drinkers [...]

Kona Brewing Company's 'Bruddahs' will take part in three new national TV ads launching during March Madness 2019. According to a release, for Kona Brewing Co.'s first national TV campaign, [...]

Byline: E.J. Schultz It's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor will probably be the [...]

To educate beer lovers about the craft brewing community and what it means to be independent, the Brewers Association, a not-for-profit trade association dedicated to small and independent craft brewers, [...]

Super Bowl 2010 was a year to remember With the Indianapolis Colts heavily favored, the New Orleans Saints still came matching in, thrilling die-hard fans in the Big Easy, as [...]

It is supposed to be the job of ad agencies to excel in creativity and that of marketers to demand it. But as ad campaigns increasingly mine the same tired […]

Byline: E.J. Schultz Miller Lite is taking a more aggressive position against top rival Bud Light, potentially opening a new chapter in the beer wars. "Bud Light says raise one [...]

Byline: E.J. Schultz Modelo Especial, whose sales have quietly surged for years, is about to get a lot louder. The Mexican import is debuting new ads declaring itself the "fastest-growing [...]

Byline: E.J. SCHULTZ The King of Beers is making a comeback, as sales surge globally and stabilize in the U.S. Sales volume was up 11.5% internationally in the third quarter, [...]

1 CHICAGO For Dove's latest stunt to shed light on how women perceive themselves, Ogilvy & Mather Chicago labeled double doorways of buildings in five major cities--San Francisco, Sao Paulo, [...]

Byline: Ken Wheaton AD REVIEW (NO STARS) MILLER COORS, 'WE STAND FOR BEER' A FUNNY THING happened during the Super Bowl. A-B InBev's Budweiser ran a really good ad that [...]

The National Hockey League promotion by Labatt Brewing is discussed.

Heineken's latest spot, 'The City', is a story of doing what it takes to get the girl. But it's also a story of what it takes to make a great [...]

Byline: E.J. Schultz DESPITE THE RISE OF SMALLER CRAFT BEERS, the brewing industry remains top-heavy when it comes to ad spending. But in recent weeks, a couple of craft brewers [...]

Cobra is determined to ditch its image as a 'curry beer' and has launched a campaign to encourage people to order it in pubs. The spot, created by Karmarama, introduces [...]

Byline: E.J. Schultz BUD LIGHT SQUEEZED Arnold Schwarzenegger, Don Cheadle and a llama into its celebrity-filled Super Bowl ad lineup. Newcastle Brown Ale's answer? Explosions, scary fish, thrilling escapes, frightening [...]

The world is full of famous female advertising icons--Betty Crocker, Bounty paper towels' Rosie the waitress and, most recently, Flo, the irrepressibly perky customer service rep for Progressive insurance. Most [...]

Creature has been named Carling's global agency of record, and will create TV, digital and print campaigns across Europe and Asia. The agency won the account, which excludes Carling's cider [...]

Call me an old stick-in-the-mud, but I'm not buying that Carling is 'refreshingly perfect'. Perhaps I'm supposed to take it with a pinch of salt (hang on, isn't that tequila [...]

NBC Universal is projecting an $800 million-plus advertising haul for the 2014 Winter Olympics, said Seth Winter, exec VP-sales and marketing for NBC Sports Group. But that record projection for [...]

The three best stunt campaigns we've seen in the past year CARLSBERG'S 'FRIENDSHIP TEST' Created out of Duval Guillaume Modem, the campaign got people to call up friends in the [...]

Carlsberg UK has launched the first nationwide campaign for its cider brand, Somersby. It is the first work by Fold7 since the agency picked up the business in February. The [...]