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NBC predicts $800M for Sochi Olympics, but A-B InBev isn't playing

Source :
Advertising Age. May 20, 2013, Vol. 84 Issue 20, p0003.
Publication Year :
2013

Abstract

NBC Universal is projecting an $800 million-plus advertising haul for the 2014 Winter Olympics, said Seth Winter, exec VP-sales and marketing for NBC Sports Group. But that record projection for [...]

Details

Language :
English
ISSN :
00018899
Volume :
84
Issue :
20
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.330977558