Back to Search
Start Over
CRAFT BREWS EMBRACE TRADITIONAL MEDIA; Kona, New Belgium look to expand reach with regional TV campaigns
- Source :
- Advertising Age. May 26, 2014, Vol. 82 Issue 13, p0006.
- Publication Year :
- 2014
-
Abstract
- Byline: E.J. Schultz DESPITE THE RISE OF SMALLER CRAFT BEERS, the brewing industry remains top-heavy when it comes to ad spending. But in recent weeks, a couple of craft brewers [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 82
- Issue :
- 13
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.371447457