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Packaging of frozen foods offers new spin, which add appeal to old products. Some of these packaging spin include the hexagonal carton of Mary Beth pie and the six-cell plastic trays of Nummy Nums' baby food. Other details on the added value of frozen food packaging and recyclable packaging from several food companies are discussed.

High demand for convenience has led to the development of dual-ovenable and microwavable food packaging which do not sacrifice the taste and texture of the food being prepared. Such innovative packaging structure are useful for preparing fresh vegetables and meat, toddler meals and frozen foods. Some food packaging innovations are discussed and evaluated.

Food manufacturers are changing the way they package their goods, owing largely to the efforts of retailers to become more environment-friendly. Wal-Mart, for example, launched its Packaging Scorecard that can guide suppliers on their choice of packaging. The use of organic materials in making environment friendly packaging, such as bioplastics is dicussed.

The details of the flexible food packaging strategies used by food manufactures to attract consumers are presented.

Creating a brand that is timeless yet modern is something of a contradiction--not only at the level of product development but also in terms of package design. One brand that [...]

Brian Collins is executive creative director at Ogilvy & Mather Worldwide, where he leads the Brand Innovation Group (BIG), the agency's brand experience and design division. Its acronym is certainly [...]

It's no secret that packaging plays an extraordinarily important role in selling consumer packaged goods. The 'silent salesman' does its magic at the point of purchase, where industry wisdom tells [...]

As anyone who has walked into a supermarket in the past year knows, natural-foods stores are no longer the sole point-of-purchase for organic and all-natural products. The shift to mass-market [...]

In the past few years, the popularity of shrink labeling has spiked as marketers embraced the 360-degree high-impact graphics. Customer needs for continued product differentiation are driving numerous advancements in [...]

Innovative decorating techniques and structural designs are driving the creation of packaging that conveys product quality and differentiates the product at retail while at the same time providing flavor protection [...]

Packaging security is essential for food processors, and not just to keep food unspoiled and safe to eat. Security, in the context of packaging, covers everything from consumer tampering to [...]

Wine labels are in a category all their own. They must not only capture the unique personality of the winery, the wine and the brand but also catch the attention [...]

Tamper-evident food packaging is taking on a higher profile as processors, retailers and consumers fret about the possibility of bioterrorism and other threats to the food supply. The costly problem [...]

Contract manufacturing and contract packaging are gaining mind share among food processors as their companies strive to improve operational efficiency, shorten time to market and improve cost control. For small [...]

ADVANCED PAPERBOARD packaging materials and structures are offering food processors an increasingly broad array of benefits, including superior microwave cooking results, on-the-go convenience and retail differentiation. In addition, improvements in [...]

ALTHOUGH EVERY FOOD PROCESSING PLANT IS unique, they all share a common challenge: How to make packaging line changeover as efficient as possible. Every minute the line is down because [...]

Meat packagers continue to innovate in areas ranging from packaged-meat processing to voluntary place-of-origin labeling. In addition, the movement to branded meats and case-ready packaging continues, with organic and natural [...]

THE METAL CAN, CREATED BY AN ENTERPRISING FRENCHMAN IN 1809 TO PRESERVE FOOD FOR NAPOLEON'S SOLDIERS, IS UNDERGOING AN EVOLUTIONARY SPURT THAT PROMISES TO ADD BOTH FUNCTIONAL ADVANTAGES AND VALUE [...]

Paperboard materials and decorating technologies are creating a generation of cartons that provide enhanced physical properties, such as compression strength and freeze-thaw durability, as well as greater visual appeal at [...]

Convenience stores today face an interesting mixture of opportunity and challenge. They stand to benefit as our time-obsessed culture grows ever more so. But, at the same time, c-stores face [...]

Technology continues to reshape how brand owners package, distribute and merchandise their goods. One of the more provocative technologies to watch, moving into the future, is radio frequency identification (RFID). [...]

The phrase 'aseptic packaging' used to mean one thing--a rectangular carton made from a foil-barrier material and equipped with a straw hole. That is rapidly changing, as packaging technologists modify [...]

Time was, interior design did not accommodate branded consumables. Packages of paper goods, dish soap, condiments--or any container emblazoned with a brand name or logo--were to be stored out of [...]

Across various consumer goods categories, brand owners are exploring nontraditional shapes for their paperboard packaging. Meanwhile, many are incorporating 'touch-friendly' textures that encourage consumers to pick up the packages 'Our [...]

Food and pharmaceutical packagers continue to emphasize quality--in all aspects of their operations--to protect their brands and improve their position in the marketplace. For many, that includes adoption of continuous [...]

As consumer demand for natural and organic foods continues to grow, packaging for these products is starting to look quite a bit like conventional-product packaging. Marketers are using a combination [...]

Retailers' shift from coffin-style to upright freezers, combined with consumers' growing demand for convenient meals and snacks, is changing the look and feel of packaging in the frozen food aisle. [...]

From unit-dose packaging for pharmaceuticals to case-level packaging for food processors, coding and marking technologies are evolving to meet an expanding range of bar code requirements. In the pharmaceutical industry, [...]

With competition among high-end chocolatiers heating up, packaging is becoming a decisive marketing tool. Packaging materials, shapes, textures and decorating techniques are taking on more of the job of communicating [...]

To shift sales of automotive-aftermarket products, marketers are using consumer demographics to target select groups. In particular, packaging designed with women in mind is helping to drive the category. Packaging [...]

Meat and produce packers may not like it, but new, more stringent country-of-origin (COO) labeling regulations are coming. These regulations will prompt many food packagers to institute new record-keeping procedures [...]

Beauty is in the eye of the beholder. For marketers of premium cosmetics, fragrances, and other health and beauty aids (HBA), this adage has special meaning. 'Beauty' is the packaging [...]

The cost of regulatory compliance may slow packaging innovations in the drug industry in comparison to other products and markets. But when changes do come, they're pretty significant. Drug delivery [...]

The designing of milk packages by dairy processors is discussed. Most processors are currently targeting the youth market, which makes it important to create attractive packages. Shamrock Farms used high-density polyethylene bottle which features a recloseable, screw-on cap for its Shamrockers flavored milk. Breyers YoCrunch, on the other hand, uses a seasonal packaging strategy to attract children. The details of other dairy processors' packaging strategies are also presented.

Marketing strategies of food companies targeting demographics, such as ethnicity, gender, age and household size, are presented.

As the foodie movement continues to grow, gourmet and luxury consumables are gaining a strong foothold in the consumer packaged goods arena. And that's creating some packaging challenges. Packaging for [...]

McCain Foods USA recognizes that success requires a balance of human and machine performance. In the company's Appleton, Wis., plant, the company is improving both with a recipe that employee [...]

No one has more challenging requirements for food and drug packaging than the military. Packaging for products sold to the Armed Forces must stand up to everything from desert heat [...]

SOMETHING as straightforward as a new package format can do an astonishing job of invigorating an established product or brand. In the most common scenario, the new package works its [...]

Before Ikea, before Target and before Wal-Mart ... there was Kmart, with its throngs of bargain-hungry shoppers and frequent Blue Light Specials. Based in Troy, Mich. Kmart defined discount retailing [...]

A cross various consumer goods categories, brand owners are exploring nontraditional shapes for their paperboard packaging. Meanwhile, many are incorporating 'touch-friendly' textures that encourage consumers to pick up the packages. [...]

Consumers' increasing focus on nutrition and functional foods is intersecting with the movement to treat pets more like the human members of the family. The result is a growing market [...]