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'Attention, Kmart shoppers!' takes on new meaning: consumers are lining up to buy the retail icon's redesigned, repackaged, rebranded Essential Home line

Authors :
Bertrand, Kate
Source :
Brand Packaging. April, 2005, Vol. 9 Issue 3, p18, 3 p.
Publication Year :
2005

Abstract

Before Ikea, before Target and before Wal-Mart ... there was Kmart, with its throngs of bargain-hungry shoppers and frequent Blue Light Specials. Based in Troy, Mich. Kmart defined discount retailing [...]

Details

Language :
English
ISSN :
15583570
Volume :
9
Issue :
3
Database :
Gale General OneFile
Journal :
Brand Packaging
Publication Type :
Periodical
Accession number :
edsgcl.132620255