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Intoxicatingly lovely wine labels conquer retail noise

Authors :
Bertrand, Kate
Source :
Brand Packaging. Jan-Feb, 2006, Vol. 10 Issue 1, p20, 4 p.
Publication Year :
2006

Abstract

Wine labels are in a category all their own. They must not only capture the unique personality of the winery, the wine and the brand but also catch the attention [...]

Details

Language :
English
ISSN :
15583570
Volume :
10
Issue :
1
Database :
Gale General OneFile
Journal :
Brand Packaging
Publication Type :
Periodical
Accession number :
edsgcl.145469208