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Remember when your mother used to say 'If you don't have anything good to say, don't say anything at all'? Well, it appears most bankers have been pretty good about [...]

Three thoughts on the topic of customer retention: (1) Customer loyalty adds value. (2) Measuring and managing customer loyalty can give your institution a competitive edge. (3) The advancement of [...]

Here's the outdated stereotypes: Marketers see financial people as 'penny-pinchers,' and financial people see marketers as 'spendthrifts.' Not so anymore, say bankers. As banking competition increases, the lines between marketing [...]

If you're still on the fence about whether to offer free small-business checking, read this: Experts say it's no longer a matter of 'if' but 'when' you should offer this [...]

A while ago, Labe Bank was a self-described 'diamond in the rough.' Founded in 1905 by Czech immigrants, Labe Bank was for a long time comfortable with being a one-branch [...]

When it comes to engaging employees in your next bank promotion or campaign, experts sum up the best approach in a word: communicate, You have to communicate vision, enthusiasm and [...]

If you're looking for a market with big opportunity and low competition that's riding an uptrend, then cherchez la femme. Seek out the woman, says Martha Barletta and you're on [...]

Let's talk about the wealth management business. The competition of course, is intense. But real growth is promising. The opportunities reside mainly with the 'mass affluent,' say the experts, provided [...]

There's an old saying that if you don't watch where you're heading, you'll wind up where you're going. It's a good forewarning for anyone seeking the road to success, but [...]

Nicholas Vaglio has a lot of competition to analyze. As the vice president of marketing for Wachovia's commercial banking in a five-state area, he's working with the image of 'the [...]

Most of us have seen the numbers. Latino households are one of the fastest-growing demographic segments in the United States, projected to increase from 9.3 million to 11.9 million by [...]

Commerce Bank, Kansas City, Mo., recently boosted its late of customer retention through a new program implemented with the assistance of an outside firm that helped with strategic marketing, retention [...]

Measuring customer profitability for marketing purposes has long been problematic. Is one system better than the others? ABA Bank Marketing magazine spoke with experts who offered slightly different perspectives on [...]

$pending on bank marketing may be bouncing back. A recent ABA survey showed that 68.8 percent of banks anticipated increasing their marketing budget in 2004. Those that foresaw an upturn [...]

Discovering who's who in your customer base using the 'marketing customer information file' (MCIF) isn't a new concept. The tool has been available since the mid-80s, offering a more complete [...]