Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' segments

Authors :: Bernstal, Janet Bigham
Source :: ABA Bank Marketing. May, 2005, Vol. 37 Issue 4, p12, 6 p.
Publication Year :: 2005
Abstract: Three thoughts on the topic of customer retention: (1) Customer loyalty adds value. (2) Measuring and managing customer loyalty can give your institution a competitive edge. (3) The advancement of [...]

Subjects :: Banking industry -- Customer relations -- Marketing
Customer relations -- Methods
Company marketing practices
Banking industry
Advertising, marketing and public relations
Banking, finance and accounting industries
Business

Tools