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Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge
- Source :
- ABA Bank Marketing. March, 2005, Vol. 37 Issue 2, p14, 6 p.
- Publication Year :
- 2005
-
Abstract
- If you're still on the fence about whether to offer free small-business checking, read this: Experts say it's no longer a matter of 'if' but 'when' you should offer this [...]
Details
- Language :
- English
- ISSN :
- 15397890
- Volume :
- 37
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- ABA Bank Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.131280800