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Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge

Authors :
Bernstal, Janet Bigham
Source :
ABA Bank Marketing. March, 2005, Vol. 37 Issue 2, p14, 6 p.
Publication Year :
2005

Abstract

If you're still on the fence about whether to offer free small-business checking, read this: Experts say it's no longer a matter of 'if' but 'when' you should offer this [...]

Details

Language :
English
ISSN :
15397890
Volume :
37
Issue :
2
Database :
Gale General OneFile
Journal :
ABA Bank Marketing
Publication Type :
Periodical
Accession number :
edsgcl.131280800