Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have tried it claim that it has given them a competitive edge

MLA

Bernstal, Janet Bigham. “Checking Free-for-All: Have Banks Gone Crazy? First, There Was Free Retail Checking, and Now All over the Country, Banks Are Marketing Free Checking for Small-Business Customers. Not Every Institution Is Convinced That It’s a Good Idea, but Many That Have Tried It Claim That It Has given Them a Competitive Edge.” ABA Bank Marketing, vol. 37, no. 2, Mar. 2005, p. 14. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.131280800&authtype=sso&custid=ns315887.

APA

Bernstal, J. B. (2005, March 1). Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it’s a good idea, but many that have tried it claim that it has given them a competitive edge. ABA Bank Marketing, 37(2), 14.

Chicago

Bernstal, Janet Bigham. 2005. “Checking Free-for-All: Have Banks Gone Crazy? First, There Was Free Retail Checking, and Now All over the Country, Banks Are Marketing Free Checking for Small-Business Customers. Not Every Institution Is Convinced That It’s a Good Idea, but Many That Have Tried It Claim That It Has given Them a Competitive Edge.” ABA Bank Marketing, March 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.131280800&authtype=sso&custid=ns315887.