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Interior design to lead focus in Homebase and B&Q's strategy as sales continue to fall in DIY market By Rosie Baker Market leaders Homebase and B&Q are shifting their focus [...]

retailWise up to the era of personal relationships with customers, top retailers tell IGD Convention delegates. By Rosie Baker Some of the biggest names in UK retail have warned the [...]

automotiveCar maker set to replicate longer pre-launch campaigns for future models. By Rosie Baker Ford is to extend the lengthof pre-launch marketing activityfor future models after hailing the success of [...]

Supermarkets must avoid becoming dependent on vouchers, coupons and price promotions to boost performance, as this is not a sustainable solution say industry experts. By Rosie Baker Supermarkets and brands [...]

Supermarket extends deal and unveils legacy initiative after London 2012. By Rosie Baker Sainsbury's CEO Justin King says the supermarket is already seeing a 'payback' from its sponsorship of the [...]

FRSB's 'How's my fundraising?' to trigger dialogue between public and charities. By Rosie Baker The Fundraising Standards Board (FRSB) hopes to improve the image of street fundraisers, so called chuggers, [...]

Supermarket to follow Sainsbury's and base promotions on 'relevant and useful' vouchering system. By Rosie Baker Morrisons is to push promotional activity on targeted coupons based on shoppers' purchases following [...]

Brands are turning to social media to align the traditional loyalty model with growing consumer demand for personal relevance, intimacy and immediacy. By Rosie Baker The current loyalty model is [...]

retailRetailer aims to reverse sales trend with scheme that combines rewards, e-commerce and interactive features. By Rosie Baker HMV is ditching its Pure HMV loyalty programme as part of the [...]

SPONSORSHIP By Rosie Baker Costa is to capitalise on the popularity of British Cycling by sponsoring Team GB Gold medalist Ed Clancy's team to push its Express brand. Costa is [...]

By Rosie Baker Play.com, the online entertainment retailer, claims that its Facebook fans are worth 24 per cent more in direct sales than non-fans. The business, which is owned by [...]

RETAILStores with digital kiosks, touchscreens and iPads will integrate ecommerce business and widen customer choice. By Rosie Baker Marks & Spencer is increasing its use of in-store technology as part [...]

Byline: Fresh approach to marketing aims to create a brand personality that is 'smart, brave, engaging and optimistic'. By Rosie Baker Cancer Research UK is overhauling its marketing strategy in [...]

RETAILWieden + Kennedy aiming to take Tesco back to being a brand that people 'love'. By Rosie Baker Tesco's future advertising will aim to return the supermarket to a brand [...]

retailSpeakers at Iris Worldwide's Retail Retold event this week had four messages. By Rosie Baker Retail marketers have been told to 'rewrite the rule book' and look for ways to [...]

MARKETING STRATEGYSenior marketers from global brands identify how technology can play a role in the creative and marketing world. By Rosie Baker The changing role that technology can play in [...]

digital platformsOnline platforms put Nike, Microsoft and Heineken at centre of conversations. By Rosie Baker A brand's most powerful asset is a platform that makes people want to connect with [...]

FMCGLynx owner 'road tests' multidisciplinary, international teams on its big brands. By Rosie Baker Unilever is trialing a cross-disciplinary approach to branding that will see marketers work with counterparts from [...]

advertisingInitiative from all-party MP group and youth charity will start in the autumn. By Rosie Baker Brands that demonstrate social responsibility by promoting positive body images will be able to [...]

RETAILSupermarket takes on Apple iTunes by making 2.3 million music tracks available on its retail website. By Rosie Baker Sainsbury's is aiming to secure a share of the already crowded [...]

FOOD AND DRINKFast-food chain claims Fruitizz 'delivers nutritional benefits and an exciting taste' ahead of full UK launch. By Rosie Baker McDonald's is stepping up its efforts to dispel perceptions [...]

fmcgTassimo team-up likely to be first of several extensions to take Costa beyond cafés. By Rosie Baker Costa is to use its new 'at home' coffee products, which will be [...]

sustainabilityFMCG giant plans first corporate brand drive to explain its sustainability efforts and encourage public to go greener. By Rosie Baker Unilever is to launch its first corporate brand campaign [...]

Peugeot, Citroën and Honda are among the motoring brands hoping to use crowdsourcing insight about vehicle design to develop long-term relationships with fans. By Rosie Baker A growing number of [...]

retailChain to create closer ties between divisions after clothing sales fall due to lack of stock and low selling exploitation. By Rosie Baker Marks & Spencer aims to improve co-ordination [...]

BRAND EXTENSIONS By Rosie Baker Costa is preparing to launch an 'At Home' product range that will extend its brand beyond its coffee houses and vending machines into supermarkets and [...]

By Rosie Baker Nectar is readying a raft of digital initiatives in a bid to increase its appeal to younger consumers. The loyalty programme has a core family audience because [...]

CSR By Rosie Baker Brands must work together to develop a campaign that promotes positive perceptions of youth to avoid a repeat of last summer's riots, according to a report [...]

SUMMER CAMPAIGNSJumping on the 'brand Britain' bandwagon risks damaging reputation. By Rosie Baker Brands have been warned that jumping on the 'brand Britain' bandwagon to exploit the patriotism that will [...]

RETAILDIY chain launches new TV campaign in bid to forge emotional connection with wider range of customers. By Rosie Baker B&Q is moving away from advertising that focuses on the [...]

STRATEGYMarketers blame a focus on sales figures at the expense of innovation for a lack of trust in them. By Laura Snoad and Rosie Baker Marketers from across the business [...]

BUSINESS STRATEGYMarketing director to develop group strategy with the customer at its heart. By Rosie Baker The Co-operative Group has vowed to take a more 'purposeful and energetic' approach to [...]

Byline: Rosie Baker Procter & Gamble is launching a digital campaign in support of its 'Thank You Mum' Olympic activity to coincide with Mother's Day - its first major online [...]

video-on-demandContent service has 'unique pause-and-play' function to transfer viewing across devices. By Rosie Baker Dixons is moving into the increasingly competitive video-on-demand market with the launch of Knowhow Movies, a [...]

Byline: Rosie Baker Procter & Gamble (P&G) is set to cut its marketing budget by $1bn (Au630m) by switching to more efficient and lower-cost digital activity, as part of a [...]

SOCIAL MEDIAIndustry probe reveals that most marketers doubt the effectiveness of the campaigns they run on social networks. By Rosie BakerMost marketers still do not see social media as a [...]

By Rosie BakerFurniture retailer DFS has poached the BBC's marketing director Helen Normoyle as its first chief marketing officer, as it looks to improve perceptions of the brand.Normoyle will be [...]

Byline: Rosie BakerFood brands are facing further scrutiny over online advertising ashealth campaigners file a 'super complaint' with the ASA.The Advertising Standards Authority (ASA) says it will 'carefully and thoroughly' [...]

Byline: Rosie Baker Groupon cut marketing spend by 22% in the final quarter of 2011 as part of its shifts towards a retention-based model from acquisition. The voucher company reported [...]

A variety of good causes have updated their image in a bid to appeal to a younger audience and plug the financial gap caused by government cuts to statutory funding. [...]

RETAILTroubled high street giant brings together insight and ecommerce as part of marketing strategy overhaul. By Rosie Baker HMV is planning to introduce a raft of digital marketing and service [...]

social commerceReckitt Benckiser starts social commerce trials with new Cillit Bang variant. By Rosie Baker Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the [...]

Byline: Rosie Baker Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the first in a series of social commerce trials planned as the FMCG [...]

Byline: Rosie Baker Unilever is inviting consumers to help shape the future direction of its brands, marketing and products by setting up a customer panel, a move that comes as [...]

Byline: Rosie Baker HMV has brought together insight and ecommerce under a newly created senior role as part of its efforts to refocus on multichannel operations and boost flagging sales. [...]

Study of chief marketing officers reveals skills needed to become business leaders. By Rosie Baker Chief marketing officers from leading global brands say the key to extending marketing's influence in [...]

Byline: Rosie Baker McDonald's has admitted a social media campaign went awry after pulling activity that was ambushed by detractors leaving negative comments. The brand used Twitter's fledgling promoted hashtag [...]