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3. The Observational Research Handbook: Understanding How Consumers Live with Your Products

Author

WIMMER, KAREN, STILES, JOHN, and ABRAMS, BILL

Subjects
Marketing research firms -- Product information, Book publishing -- Product information, Publishing industry -- Product information, Advertising, marketing and public relations, Business, Publishing industry, Product information, Portrayals
Abstract

HERE'S YOUR CHANCE TO LEARN a lot more about observational research, a qualitative-research technique that has attracted much interest lately. In The Observational Research Handbook, author Bill Abrams shows you--in [...]

Published
2001

8. Talks that led to GE-RCA pact started casually

Author

Abrams, Bill and Roberts, Johnnie L.

Subjects
General Electric Co. -- Mergers, acquisitions and divestments, RCA Corp. -- Mergers, acquisitions and divestments, Consumer electronics industry -- Mergers, acquisitions and divestments, Business, Business, general
Published
1985

9. GE's planned $6.28 billion acquisition of RCA is expected to take 9 months

Author

Abrams, Bill and Roberts, Johnnie L.

Subjects
General Electric Co. -- Mergers, acquisitions and divestments, RCA Corp. -- Mergers, acquisitions and divestments, Electronics industry -- Mergers, acquisitions and divestments, Acquisitions and mergers -- Case studies, Business, Business, general
Published
1985

20. Prices for tv-series reruns are soaring as more stations go after fewer shows

Author

Abrams, Bill

Subjects
Cheers (Television program) -- Economic aspects, Dallas (Television program) -- Economic aspects, Knots Landing (Television program) -- Economic aspects, Television programs -- Marketing, Television equipment industry -- Finance, Business, Business, general
Published
1984

21. Grace buys a better image

Author

Abrams, Bill

Subjects
W.R. Grace & Co. -- Advertising, Chemical industry -- Advertising, Business, Business, general
Published
1980

22. A moving appeal

Author

Abrams, Bill

Subjects
Bekins Van Lines L.L.C. -- Marketing, Storage and moving industry -- Marketing, Business, Business, general
Published
1980

23. Ads by lawyers

Author

Abrams, Bill

Subjects
Attorneys -- Advertising, Business, Business, general
Published
1980

33. How several ad campaigns and products fared in 1983

Author

Abrams, Bill

Subjects
Hanes Companies Inc. -- Advertising, Boots UK Ltd. -- Advertising, marketing -- Economic aspects, Advertising campaigns -- Analysis, Business, Business, general
Published
1983

37. Earnings of executives

Author

Abrams, Bill

Subjects
Marketing, Executives, Business, Business, general
Published
1980

38. What next for P&G

Author

Abrams, Bill

Subjects
Procter & Gamble Co., Women -- Health aspects, Feminine hygiene aids, Business, Business, general
Published
1980

39. 'Give the gift of music'

Author

Abrams, Bill

Subjects
Sound recordings -- Marketing, Business, Business, general, National Association of Recording Merchandisers -- Marketing
Published
1980

42. Murdoch can tap healthy empire if he moves to take over Warner

Author

Abrams, Bill and Ingrassia, Lawrence

Subjects
Warner Communications Inc., The News Corporation Ltd. -- Investments, International business enterprises -- Investments, Publishing industry -- Investments, Business, Business, general
Published
1983

43. Del Monte's vegetables return to TV

Author

Abrams, Bill

Subjects
Del Monte Foods -- Advertising, Canned vegetables -- Advertising, Business, Business, general
Published
1983

44. Tampon alert jeopardizes P&G's Rely

Author

Abrams, Bill and Rotbart, Dean

Subjects
Procter & Gamble Co. -- Cases, Women -- Health aspects, Feminine hygiene aids -- Case studies, Toxic shock syndrome -- Physiological aspects, Business, Business, general
Published
1980

45. The marketing imagination

Author

Abrams, Bill

Subjects
The Marketing Imagination (Book) -- Book reviews, Books, Business, Business, general
Published
1983

47. Planned rise in TV ads stirs debate

Author

Abrams, Bill

Subjects
Alberto-Culver Co. -- Advertising, CBS Broadcasting Inc. -- Cases, Television advertising -- Innovations, Business, Business, general
Published
1983

48. Too much water?

Author

Abrams, Bill

Subjects
Drinking water, Bottled -- Marketing, Business, Business, general
Published
1980

49. Coupons and bingo

Author

Abrams, Bill

Subjects
Coupons (Retail) -- Usage, Bingo -- Innovations, Business, Business, general
Published
1980

50. Promoting ad agencies

Author

Abrams, Bill

Subjects
advertising agencies -- Advertising, Business, Business, general
Published
1980

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