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When ads feature celebrities, advertisers cross their fingers

Authors :
Abrams, Bill
Source :
The Wall Street Journal Western Edition. Dec 4, 1980, Vol. 103, p25
Publication Year :
1980

Subjects

Subjects :
Seven-Up Co. -- Advertising
Boxers (Sports) -- Employment
Endorsement advertising -- Social aspects
Advertising -- Personalities
Athletes -- Employment
Business
Business, general

Details

ISSN :
01932241
Volume :
103
Database :
Gale General OneFile
Journal :
The Wall Street Journal Western Edition
Publication Type :
News
Accession number :
edsgcl.1759063

Tools

Authors Abstract Subjects Details