The Observational Research Handbook: Understanding How Consumers Live with Your Products

Authors :: WIMMER, KAREN
STILES, JOHN
ABRAMS, BILL
Source :: Journal of Advertising Research. January 2001, Vol. 41 Issue 1, 91
Publication Year :: 2001
Abstract: HERE'S YOUR CHANCE TO LEARN a lot more about observational research, a qualitative-research technique that has attracted much interest lately. In The Observational Research Handbook, author Bill Abrams shows you--in [...]

Subjects :: Marketing research firms -- Product information
Book publishing -- Product information
Publishing industry -- Product information
Advertising, marketing and public relations
Business
Publishing industry
Product information
Portrayals

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