The Observational Research Handbook: Understanding How Consumers Live with Your Products

MLA

Wimmer, Karen, et al. “The Observational Research Handbook: Understanding How Consumers Live with Your Products.” Journal of Advertising Research, vol. 41, no. 1, Jan. 2001, p. 91. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.75263363&authtype=sso&custid=ns315887.

APA

Wimmer, K., Stiles, J., & Abrams, B. (2001, January 1). The Observational Research Handbook: Understanding How Consumers Live with Your Products. Journal of Advertising Research, 41(1), 91.

Chicago

Wimmer, Karen, John Stiles, and Bill Abrams. 2001. “The Observational Research Handbook: Understanding How Consumers Live with Your Products.” Journal of Advertising Research, January 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.75263363&authtype=sso&custid=ns315887.