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Background: There is extensive literature on front-line officers and investigators exposure to trauma and its negative impact on them. However, there are analytical practitioners in law enforcement who indirectly work with the traumatic experiences of other people daily, but are seldom the focus of academic research. Objective: Our goal was to conduct the first international study with these practitioners to identify the risk of depression symptoms and establish whether potentially modifiable risk factors (belief in a just world, mental imagery and thought suppression) and work-related characteristics (medium of exposure) are associated with depression. Method: 99 analysts and secondary investigators employed in police and law enforcement organizations from the UK, Europe and Canada participated in the study. The online survey was advertised to employees via their employers but hosted without employer access. Multiple regression was used to analyze the data. Results: After controlling for age, gender, ethnicity, previous exposure to trauma, and marital status, four potential risk factors were identified. Analytical practitioners with vivid mental imagery, those exposed to crime material via auditory and visual means, those who suppressed intrusive thoughts, and those who believed in a just world reported more depressive symptoms. Conclusions: The majority of our sample reported clinical levels of depressive symptoms. Four potential risk factors accounted for just under half of the variance in depression scores. We consider strategies that can be used to mitigate the potential negative influence of these factors and suggest that these are established as risk factors for depression symptoms via future longitudinal research. Analytical practitioners are exposed to aversive crime material on a daily basis. The impact of their work and the individual and work-related risk factors are currently unknown. In this sample, 52% of analytical practitioners had moderate depression symptoms, and 37% had severe depression symptoms. Modality of exposure (both auditory and visual exposure), belief in a just world, thought suppression, and mental imagery are potential modifiable risk factors. [ABSTRACT FROM AUTHOR]

This article employs Mark Fisher’s concept of capitalist realism to frame a discussion about the neoliberalisation of Romanian librarianship. Bookster, a Romanian online rental library that mainly services corporate employees and often advertises itself as public library, is taken here as a case study. Capitalist realism is reinforced in this particular case by the fact that a private, profit-driven company successfully assumes the identity of a public library, even mediating book rentals between state libraries and the platform’s own end-users. On the other hand, librarianship as academic discipline has distanced itself from the idea of the library (undergoing rebranding as ‘information science’), while public libraries in Romania and all over the world have been subjected to the most drastic neoliberal policies of commodification and privatization. This dynamic ultimately paints the very picture of capitalist realism, implying that the private sector alone is capable of successfully running libraries. [ABSTRACT FROM AUTHOR]

SUMMARY: We examine whether consumer-generated tweets about purchases (interest) and sentiment are useful in assessing the risk of misstated revenue in the planning stage of the audit, as reflected in improvements to analytical procedures, for firms in consumer-facing industries. We obtain consumer-generated tweeting activities from 2012 to 2017 for 76 companies in 20 consumer-facing industries from a data provider. We find that, relative to a benchmark model, Twitter consumer interest, but not consumer sentiment, improves the prediction and error-detection ability of analytical procedures for most firms in consumer-facing industries. Our findings are robust to different model settings. In additional tests, we observe that the effect of Twitter consumer interest is more pronounced in smaller industries and that it remains useful in analytical procedures when compared to firms' advertising and employee headcount. Together, our results suggest that this new source of information improves auditors' assessments of the risk of misstated revenue. [ABSTRACT FROM AUTHOR]

A personal narrative is presented which explores the authors experience of being creatives have interpreted the Olympic Games as well as the individual sporting events.

An interview with advertising executive Hank Olguin, who was a college football player and track and field athlete at University of California at Berkeley, is presented. Topics include his interests in music and theater, Latino role models, his memories of competing in the 1959 Rose Bowl with Mexican American quarterback Joe Kapp, and stereotypes of Latinos in mass media.

Copyright of Muiraquitã: Revista de Letras e Humanidades is the property of Muiraquita and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study focuses on leaders' perception of their Millennial employees in advertising agencies within Central and Eastern Europe. Millennials are popularly associated with laziness, entitlement and narcissism, which can seemingly manifest in undesired attitudes to work. A qualitative research, based on semi-structured interviews with leaders in advertising agencies provided rich data to confront the perceived stereotypes from their perspective. Young individuals in advertising are predominantly well-informed and ambitious, benefiting from their technological savvy as digital natives. In this self-selected group their work informs the lifestyle, and success seems to be manifested through social media rather than the display of material goods. The study challenges simplified stereotypes and contributes to under-researched segments of Millennials in the advertising industry and CEE. [ABSTRACT FROM AUTHOR]

This paper examines and compares definitions of advertising creativity held by samples of New York agency practitioners and members of the television-viewing public. Specifically, the research investigates (1) definitions of creativity, and (2) evaluations of advertising from a creative perspective. Significant disagreement between the two sets of subjects was found. Explanations and insights are offered and implications are discussed. [ABSTRACT FROM AUTHOR]

Recent findings in the creativity and marketing literature have revealed a seemingly unexpected phenomenon: Creative ideas frequently share similar design structures and patterns. The present study extends recent research regarding the impact of creative design structures. It addresses the question of whether ads that use the same structure that appears repeatedly in various ads would consistently be judged as original and favorable or whether such judgments would diminish over occurrences of ad exposure. The studies show that, by and large, subjects do not discover the formula of the design structure. Moreover, even if subjects are informed about it explicitly, the impact of ads matching a single design structure shown consecutively is not undermined over exposures. As a result, despite the repeated use of a design structure in series of exposures to ads with unrelated contents, originality evaluations remain high. [ABSTRACT FROM AUTHOR]

An overview and perspective of advertising creativity research is offered in a "3 Ps" (person, place, and process) framework to shape future research agendas. Emerging methodologies and tools are examined to enable a paradigm shift for academic researchers and emerging scholars seeking to stimulate new advertising creativity research initiatives. A discussion of key contributions, a literature review, and a classification table summarize various approaches to creativity. An introduction to research papers appearing in this special issue offers insights for scholars. [ABSTRACT FROM AUTHOR]

This study examines how advertising agency personnel perceive, process, and think about ethical issues. We conducted in-depth, elite interviews with advertising practitioners at all levels in 29 agencies in eight cities. Many of our informants reported few ethical concerns in their own work or in advertising in general. They exhibited "moral myopia," a distortion of moral vision that prevents moral issues from coming into focus, and "moral muteness," meaning that they rarely talk about ethical issues. We find that the reasons for moral muteness and moral myopia are categorizable. There were, however, "seeing/talking" advertising practitioners who demonstrated "moral imagination" when responding to ethical problems. We compare the manner in which the ethically sensitive practitioners contemplate and respond to ethical issues with those characterized as having moral muteness and moral myopia. We also find that the agency context in which advertising practitioners work is important in terms of ethical sensitivity. We discuss implications for theory, research, practice, and education. [ABSTRACT FROM AUTHOR]

Account planning in the United States is now part of the mainstream agency landscape. The planning field has evolved from the original British conceptualization of the 1960s and 1970s. Now planners are central to client business strategy development and also accountable for the outcomes of the agency's products. In light of increased demands by shareholders, holding companies, and market analysts on agencies for accountability, this study examines how the work of account planners in U.S. agencies is currently and should be evaluated. The study reports results of a national survey of U.S. planners regarding these questions. The study found that there are three general factors that planners say are currently being used to evaluate their work: (1) feedback from creatives, clients, and account teams; (2) traditional advertising campaign measures; and (3) awards and press of the three, the traditional advertising campaign measures factor accounts for most of the variance in responses. Planners rate the feedback factor as most important, however. Overall, awards and press were not a major consideration in evaluating the work of planners. These finding were consistent when planners were asked how they feel their work should be evaluated: For the most part, it appears that planners feel that the way their work is currently being evaluated is the way it should be evaluated. The study concludes with suggestions for future research. [ABSTRACT FROM AUTHOR]

The author examines the effects of emotional responses to television programming (program-induced affect) on attitude toward the ad (Aad). He finds that both thoughts about the program and overall program evaluations (i.e., program liking) mediate the effect of program-induced affect on Aad, and that emotional responses to the ad moderate the relationship between program liking and Aad. More specifically, the program liking-Aad linkage is strengthened if the ad and program are similar in emotional content. That effect is enhanced for ads appearing early within a pod. The author proposes and tests a model specifying the nature of the relationships among those variables, and discusses the practical implications for advertising practitioners. [ABSTRACT FROM AUTHOR]

This article concerns a subject of interest and concern to both advertising agency executives and their clients; i.e., how the two of them feel about each other and themselves in terms of the agency/client relationship. These perceptions and feelings were gleaned from a survey of agency leaders and major users of agency services. Based on the findings, some suggestions and directions are offered for making the agency/client dyad more harmonious. [ABSTRACT FROM AUTHOR]

This article attempts to document potential differences in socially responsible behavior exhibited by male and female advertising executives. Earlier research has found that female advertising majors see themselves, and the "successful" advertising practitioner, as being more sincere and honest than do male advertising majors. This indicates that, once a practitioner, female advertising executives may perform in a more socially responsible manner. Findings reported in this article do indicate greater social responsibility in advertising content decision-making by female advertising executives. Further research is called for and some possibilities are suggested in the article. [ABSTRACT FROM AUTHOR]

Recent developments in attitude research include a general class of "expectancy-value" models which allow both prediction and diagnosis of attitude. The present research undertakes a validation study of one form of the ExV model, and presents an illustrative diagnosis of student attitudes toward a career in advertising. The model is found to exhibit a satisfactory degree of validity and offers promise for the formulation of communication strategies, whether in the recruiting of new employees or in the marketing of goods and services. [ABSTRACT FROM AUTHOR]

The status of advertising and its product can be enhanced only if advertising people acquire the state of mind called professionalism. This article assesses the degree of professionalism in advertising and recommends several opportunities for improvement - but the key is individual committment to the ideal of professionalism. [ABSTRACT FROM AUTHOR]

Mr Armbruster's article consists of an edited version of his speech presented at the AAA Meeting in Chicago. October. 1973. It is an exposure to the philosophy of Belief Dynamics, namely, how advertising creates beliefs and beliefs cause behavior. Examples are given of how this works (or fails) with 'paid advertisements', and also how it works in other human behavior situations. Mr. Armbruster discusses how to apply Belief Dynamics to yourself, to get yourself to do what you'd really like to do. [ABSTRACT FROM AUTHOR]

This article focuses on the relevance of creativity in advertising. The author notes that creativity plays a major role in the persuasiveness of advertising and is the x factor in advertising communication theory. The author examines how the creative process works, noting that it is a very difficult task to understand. He provides an outline of several steps used by advertising executives for developing creative messages that begins with the gathering of materials and ends with the shaping and development of the idea. Another aspect of effective advertising is effective communication and the author discusses how presenting the audience with something unexpected is one way to achieve this effectiveness.

Copyright of FinanzRundschau is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Data from a national survey of U.S. advertising students compared those who planned to seek creative jobs in advertising with those who desired management positions and “Generalists,” who chose both. Male and female students were equally likely to aspire to be Creatives, despite current U.S. agency estimates that men outnumber women by more than 2 to 1. Creatives self-reported higher grade-point averages (GPAs) than other students but were less likely to have held an internship or to have had a job offer senior year. Viewed within the theory of situated learning, the lack of a creative internship and mentoring may pose a disadvantage as creative students attempt to assimilate into the advertising community of practice after graduation. Implications for advertising educators who teach and counsel students about the advertising job market are discussed. [ABSTRACT FROM AUTHOR]

This study used content analysis to examine job postings from advertising agencies to find how often information literacy (IL) skills were seen in the job posts and how these skills manifest themselves. Five out of the six IL skills were seen in at least 41% of the job postings, however the skill of synthesizing information was rarely mentioned. It was also found evaluating data and using data software is performed by advertisers. This study concludes with asking librarians to introduce marketing students to more data and calls on librarians to consider the context in which IL skills are used. [ABSTRACT FROM PUBLISHER]

Drawing on an ethnography of a middle-scale advertising agency in Hong Kong, I show that although the advertising creatives in this agency do not suffer from the precariousness common to many creative workers, their job security locks them into a position where the four aspects of the evolving economies and industrial landscape – the diminishing romantic myth of a creative, the tightening of production times, the marginalization of Hong Kong’s advertising industry, and the loss of respect from regional clients – erode their creative identity. At the same time, their job security also allows these creatives to renew their creative identity through dressing in fashionable ways and making jokes at work. In this light, the advertising creatives are facing an ambivalent space where their creative identity is constantly eroded yet renewed. This study called for understanding creative workers from their perspective and a reconceptualization of creativity. [ABSTRACT FROM PUBLISHER]

This article presents an examination of the attitudes of European business executives on advertising. The author notes that the study was conducted due to a growing concern among American advertisers over how American enterprises that were in competition with a European counterpart were viewed based on their advertisements. The author discusses what some of the areas on interest were related to such as their opinions on advertising's effect upon society and on the prices of goods. The results indicated that European executives believed advertising was essential to business; however, they did show concern over the effects it can have on society. They also believed there should be some form of regulation on advertising.

Advertising is made up of several diverse skills and disciplines: writer, artist, dramatist, salesman, marketer, psychologist, statistician, media analyst, financial manager, entrepreneur, etc. Clearly, professionalism in advertising must be defined in terms applicable to each of these skills. But the advertising professional must be more than just competent in his craft. He must recognize that his role relates to the others involved -- and to the whole. He should be dedicated to the proper and effective use of advertising. He must feel responsible for the consequence of his actions -- on profits, sales, public attitudes, and within legal obligations. [ABSTRACT FROM AUTHOR]

The article focuses on advertising professionals in London, Great Britain and mentions topics such as occupational identities, employment in advertising industry and gentlemanliness.

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new to SEO while helping students engage competitively in SEO marketing strategies. Assessment results indicate that the majority of students successfully learned how to conduct SEO. [ABSTRACT FROM AUTHOR]