The Dynamics of Belief Dynamics.

Mr Armbruster's article consists of an edited version of his speech presented at the AAA Meeting in Chicago. October. 1973. It is an exposure to the philosophy of Belief Dynamics, namely, how advertising creates beliefs and beliefs cause behavior. Examples are given of how this works (or fails) with 'paid advertisements', and also how it works in other human behavior situations. Mr. Armbruster discusses how to apply Belief Dynamics to yourself, to get yourself to do what you'd really like to do. [ABSTRACT FROM AUTHOR]