PUBLICITÉ SANTÉ: L'INSOLUBLE ÉQUATION? COMMUNICATION En raison notamment d'un canevas réglementaire complexe, la publicité pour les produits de santé et plus particulièrement les médicaments ne brille pas par sa créativité. Mais est-ce une fatalité?

The article discusses the challenges facing the advertising industry when communicating about healthcare products. It notes that the advertising industry faces difficulty of communicating around subjects as little "sellers" as hemorrhoids, nose runny or other more serious conditions. It adds that vaccines or still smoking cessation products may be exempted from campaigns promotional with public.