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Palo Alto, Calif. -- 'Ninety-nine percent of women's figure problems are from the neck up,' quipped swimwear designer Anne Cole, before she took center stage during a recent visit to [...]

ATLANTA -- It's brand-building season. To compete with an onslaught of designer labels, swimwear manufacturers are enhancing their own brands through dramatically revamped design and new divisions targeting specific audiences. [...]

What better way to laze away the summer than by lounging around the pool like a starlet? This season, designers are dipping into the past with a glamorous mix of [...]

IRVINE, Calif. -- After a six-year hiatus, Jimmy'Z, one of the hottest surf and lifestyle brands of the 1980s, will relaunch at the upcoming MAGIC Show Aug. 30 to Sept. [...]

NEW YORK -- Activewear makers are wheeling into motocross -- motorcycle racing with jumps -- to update their spring styles. Offering sleek, molded silhouettes in vibrant colors and durable fabrics, [...]

NEW YORK -- Polo Ralph Lauren's SoHo plans are finally starting to take shape. The company, which has been tight-lipped about its intentions for the nearly 60,000 square feet it [...]

New York -- Armed with a cargo van, two deejays, turntables, amps and generators, not to mention some very loud speakers, Tower Clothing took to the streets of New York [...]

In a sweeping shift away from the broader sports-oriented, youthful target it sought at its launch just months ago, Nike Golf will restage both its equipment and apparel lines next [...]

NEW YORK -- Hear that rumble and shuffle? There's a quiet revolution going on within sportswear's ranks. Call it contemporary. Updated. Sophisticated. Modern. Whatever you call it, there is a [...]

Music is the universal language. Even the most jaded heart feels lighter, listening to the dulcet tones of a guitar virtuoso. Nobody can resist tapping their feet to the beat [...]

* The Old Ballgame. Sales of MLB apparel have returned to pie-strike figures and are expected to keep climbing. * Authentics. With limited distribution of NHL jerseys, Pro Player sees [...]

The owner of Australian surf wear company, Mambo, has employed Japanese champion surfer, Tyron Toyoda, to market the company's products in Asia. Mambo is opening a shop in Japan and plans to open one in Bali, Indonesia. Worldwide turnover is A$35 million. Mambo uses topical ideas on its products, such as parodying politician, Pauline Hanson. Twelve artists design for Mambo and it sells a range of products such as T-shirts, jewellery, watches and bikes.

Chicago-based Brandon Sport and the NFL are tossing their expertise into a program that not only clothes fans, but aims to heighten their enjoyment of the game. A portion of [...]

A look inside the skateboarding industry provides a compelling example of lifestyle marketing at its best. The market's leading apparel and footwear companies immerse themselves in the lives of skate [...]

During the Eighties, Reebok was the brand that aerobics far wanted to be seen in. The British brand became so popular that it briefly overtook Nike as the world's biggest […]

Blake & Hollister recently relaunched its Web site, www.blakeandhollister.com, to mirror the look of its 2003 Catalog. Designed by Mindstorm Communications Group, Charlotte, N.C., the site offers details about the [...]

Yogawear, the target of a range of influences this season, is creating a shift in design sensibility. The loose-fitting, flowing apparel of past collections, designed for meditative yoga pursuits, is [...]

Sports clothes company, Identity Sportswear, plans aggressive marketing to double the company's growth.

As the Olympic Winter Games got under way in Salt Lake City this February, Canadian fashion apparel retailer Roots was engaged in a race of its own. The company was [...]

Nike's dominance of the athletic shoe and sporting apparel market began to suffer in 1997, with public relations and inventory problems resulting in a loss of five percent market share, from 43% to 38%. Nike has recently begun a dedicated push into the women's sporting apparel sector, experiencing success it hopes to parley into a return to its glory days.

THE NEW TRAIL MIX The great outdoors inspires volume resources for fall '88 and the season's outerwear jackets, fleece tops and sweaters manifest a hardy and rugged attitude. In knitwear, [...]

MURJANI PUTTING ITS MONEY BEHIND A THREE-WAY BET While spending millions in the attempt to turn Tommy Hilfiger into one of the top names in designer fashion, Murjani International, Ltd., [...]

Active Game Plan: Maximize Brandname Impact In the war for more retail real estate, the major manufacturers of activewear and footwear plan to coordinate their design efforts to maximize brand [...]

Flaherty has championed bid to put women bobsledders into Winter Olympics Women's bobsledding owes its first-ever Olympic status in 2002 to a tenacious Westerville financial adviser, who just five years [...]

Doug Williams, an executive at Polo Ralph Lauren, states that his company's newly launched RLX brand perfectly combines functionality with fashion to create the most innovative technical and aesthetic product in the sporting clothes business. The company decided on a select distribution strategy for the collection by partnering with specialty stores, which it believes is the true influencers in the community, instead of going to department stores. Williams is convinced that the products, which were designed by athletes, and cooperation with the distribution channel will help push the RLX brand in the market., NEW YORK - Doug Williams, president of product licensing, international licensing and new business for Polo Ralph Lauren, knows that brand recognition can work both for and against you. Having [...]

The entry of designer sport clothes into the sporting goods industry should not be viewed by athletic apparel manufacturers as competition but as a marketing opportunity. Designer clothes manufacturers not only add more fashion sense to the market, their marketing strategies also improve the visibility of athletic apparels. Despite criticisms from sportswear retailers on the failure of designer clothes manufacturers to utilize them as retail outlets, industry analysts are confident about the growth of the designer sport clothes market., The designer sport and athletic apparel businesses share a similar market-but distribute to very different retailers. In an industry increasingly driven by lifestyle apparel, can the two share a common [...]

The adventure travel industry has spawned a new class of consumers of activewear. The customers have increasingly demanded more functional features in their clothing. However, buyers of activewear are not limited to recreational travelers. People have also begun to regard these clothing as suitable casual apparel for Friday office work. As such, sportswear manufacturers have offered apparel categories targeting both adventure and casual travelers., The adventure travel industry has never been stronger, yielding a robust and expanding market in need of clothing that's both functional and versatile - two terms that have never been [...]

Men's sales slump, forcing new focus Sports bras will take their rightful place alongside jockstraps, and the Air Swoopes will receive as much attention and respect as the Air Jordan. [...]

NEW YORK -- Call it the full-price club. Ellen Tracy unveiled an array of initiatives Monday -- including a program that rewards regular-price purchases with gift certificates -- to improve [...]

Activewear manufacturers are selling clothing that focuses on athletic looks such as tank dresses and drawstring pants. Pastels in various shades of green and blue are especially popular. Miami, FL-based Susan Fixel is utilizing textured fabrics, such as cotton rib and cotton pebble stitch, to sell many of its activewear products., NEW YORK -- Athletic looks in silhouettes from tank dresses to drawstring pants are drumming up sales for activewear makers. In addition, basic styles appropriate for the gym, the pool [...]

Adidas America Pres and CEO Steve Wynne says that the company longevity, rather than trends, underlies the company's success. Adidas posted 1997 sales of $1 billion, and Wynne notes that Adidas's commitment to sports had paid off by making it immune to style changes. He adds that Adidas does not attempt to engage in lifestyle or social issues., BEAVERTON, Ore. -- When Adidas America passed a record $1 billion in North American sales in 1997 -- some 95 percent of it in the U.S. --each of its employees [...]