Reebok begins to regain lost ground: Reebok's new strategy may have cost it its UK marketing chief, but there are signs the brand's efforts to introduce global consistency are paying off. But will product innovation let it down at the last hurdle?

During the Eighties, Reebok was the brand that aerobics far wanted to be seen in. The British brand became so popular that it briefly overtook Nike as the world's biggest […]