Reebok begins to regain lost ground: Reebok's new strategy may have cost it its UK marketing chief, but there are signs the brand's efforts to introduce global consistency are paying off. But will product innovation let it down at the last hurdle?

MLA

Parry, Caroline. “Reebok Begins to Regain Lost Ground: Reebok’s New Strategy May Have Cost It Its UK Marketing Chief, but There Are Signs the Brand’s Efforts to Introduce Global Consistency Are Paying off. But Will Product Innovation Let It down at the Last Hurdle?” Marketing Week, vol. 26, no. 31, July 2003, p. 18. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.107421607&authtype=sso&custid=ns315887.

APA

Parry, C. (2003, July 31). Reebok begins to regain lost ground: Reebok’s new strategy may have cost it its UK marketing chief, but there are signs the brand’s efforts to introduce global consistency are paying off. But will product innovation let it down at the last hurdle? Marketing Week, 26(31), 18.

Chicago

Parry, Caroline. 2003. “Reebok Begins to Regain Lost Ground: Reebok’s New Strategy May Have Cost It Its UK Marketing Chief, but There Are Signs the Brand’s Efforts to Introduce Global Consistency Are Paying off. But Will Product Innovation Let It down at the Last Hurdle?” Marketing Week, July 31. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.107421607&authtype=sso&custid=ns315887.